Attchmt_3_Scope_of_Work.pdf

Solicitation (Request for Quotes) No. 140P8322Q0009

Attachment no. 3, Scope of Work (1/24/22)

Produce Long Range Interpretive Plan, Olympic National Park

1. BACKGROUND:

Olympic National Park protects three different ecosystems: rugged glacier-capped mountains, wild Pacific coast, and old-growth and temperate rain forest. The Park encompasses one of the largest wilderness areas in the contiguous United States offering visitors a chance to experience the park’s amazing diversity in a natural and pristine state. Over 600 archeological sites document 10,000 years of human occupation, while historic sites reveal clues about the 200-year history of Euro-American exploration, homesteading, and community development in the Pacific Northwest. In 1976, Olympic National Park was designated an International

Biosphere Reserve, and in 1981, the park was declared a World Heritage Site, both honorary UNESCO designations. Olympic National Park is a popular tourist destination with more than five million people living within a three- to five-hour drive of the park in the region stretching from Vancouver, British Columbia south to

Portland, Oregon. The Park is also surrounded by a network of lands and marine areas managed by state and federal management agencies, American Indian tribes, and private interests.

Each unit of the National Park System is created by Congress and the President of the United States. All Park planning flows from the mission articulated in the park’s enabling legislation. The enabling legislation is the specific piece of legislation through which Congress created the park and declared its intent for the park.

Olympic National Park’s interpretive services and program must support this mission and help the public understand the significance of the park.

The enabling legislation of Olympic National Park (Act of June 29, 1938, 35 Stat. 2247) states that Olympic

National Park is “set apart as a public park for the benefit and enjoyment of the people.” According to House

Report 2247, April 28, 1938, the purpose of Olympic National Park is to preserve for the benefit, use, and enjoyment of the people, the finest sample of primeval forests of Sitka spruce, western hemlock, Douglas-fir, and western red cedar in the entire United States; to provide suitable winter range and permanent protection for the herds of native Roosevelt elk and other wildlife indigenous to the area; to conserve and render available to the people, for recreational use, this outstanding mountainous country, containing numerous glaciers and perpetual snow fi elds, and a portion of the surrounding verdant forests together with a narrow strip along the beautiful Washington coast. The House Report included language identifying the narrow strip along the

Washington Coast even though that portion of the park was not included in the 1938 enabling legislation and was added at a later date.

In 2010 Olympic National Park collaborated with park partners and stakeholders to create a 10-year Long

Range Interpretive Plan (LRIP) that made recommendations for interpretive services, facilities, and media.

These recommendations were aligned with the park’s enabling legislation, the National Park Service mission, and other park planning documents such as the General Management plan. The 2010 LRIP has run its course and it is time to create a new LRIP. Since the creation of the last LRIP the field of interpretation has evolved, and the world has changed drastically. The next iteration of interpretive planning must embrace the new skills and techniques of effective interpretation and new reality of social unrest and global crisis in order to keep parks relevant to its visitors.

2. OBJECTIVES:

The objective of this contract is to create a new LRIP and 5-year workplan delineating annual priorities to meet the second century of NPS stewardship and engagement goals. This LRIP will expand upon the 2010 plan by including implementation actions for social media, volunteer, and youth programs. The plan will address the implications of a rapidly growing and diversifying regional population of over 4,000,000, explore best practices and new approaches for engaging new audiences, and evaluate and improve existing interpretive media to meet

21st century standards so that visitors connect with park stories, meanings, and heritage. The plan will be nimble so that it can easily adapt to changes in funding, staff levels and national priorities yet still move the program towards its long-term goals.

3. SCOPE OF WORK:

The Contractor shall provide all services including labor, materials, equipment, facilities, and travel, (except as otherwise specified in this contract), necessary to provide the interpretive planning services for Olympic

National Park. Planning services shall include a series of staff and stakeholder meetings, including tribal consultation, and creation of a 5 to 7-year LRIP document which includes a 5-year workplan.

PROJECT PLANNING

Pre-Planning (Institutional Audit)

• The contractor shall conduct a post-award teleconference to determine the project schedule, the contract deliverable dates, and to finalize details for the interviews/workshops with staff and stakeholders. The project manager and interpretive planner shall participate on the call. The contractor shall provide notes from the post-award teleconference summarizing topics discussed, participants attending, and any action items identified, including who is responsible for completing the action items.

• The contractor shall conduct four stakeholder meetings for the following groups: All Park programs, educational partners, youth partners, and tribal groups. Contractor shall Facilitate listening sessions, interviews, facilitated dialogues, and/or workshops to assess the park’s current culture and readiness to shift to a values-driven programming.

• Notes from Workshops must include, but not be limited to the following: Detailed accounting of the entire workshop, including a roster of participants (full name, phone, email, address, other), summarized notes of the workshop, photos of any materials generated during the workshop including flip charts, drawings, group photos, etc.

• A Summary Report of the pre-planning work shall be submitted to the park and should consist of the following:

• A brief project background

• A review of listening sessions, interviews, facilitated dialogues, and/or workshop discussions and observations

• A summary of significant topics the interpretive plan must address

• Planning goals Chief of Interpretation, and/or other key staff

• A list of primary planning team players and responsibilities.

Interpretive Planning - Create Guiding Principles for the Plan

Contractor will facilitate a workshop with park staff to complete the following which will guide the final interpretive plan:

• Run a SOAR (Strength, Opportunities, Aspirations, Results) discussion of what the division does.

o Include an evaluation of media (print/exhibits/digital)

• Create a list of things that must be added or must not be eliminated from current programming.

• Explore Park values and how they can be incorporated into the goals of the documents – specifically around the issues of diversity, equity, and inclusion (DEI).

• Creation of the impacts the park wants to make with the programming it provides

Create 5-7-year Long-Range Interpretive Plan and 5-year Work Plan

Using the pre-planning work as a guide the contractor will create a well-defined, sustainable, and impact-driven interpretive plan. The contractor will:

• Facilitate a call with the park to review work from Pre-Planning and the Guiding Principles Planning process

• Facilitate a 2 to 5-day, in-person interpretive retreat to do the following:

o Evaluate the park’s current significant statements and themes to ensure they are still valid.

o Develop long term, overarching goals based on park values that include diversity, inclusion, and inclusion (DEI).

o Ensure goals for the four program areas of the division (operations, education and outreach, volunteers and youth, and media) can weather changes in funding, staffing and priorities o Ensure goals can be measured by the impact they have rather on numbers of people involved o Articulate attainable action items (work plan) to achieve the goals.

▪ Include specific methodologies and training needed for staff o Develop an evaluation process in the plan to evaluate the effectiveness of the action plan and programming.

o Embed a review process so the action plan can be checked against the current realities and redirected as needed.

o Incorporate all four areas of the division – Operations, education and outreach, volunteers and youth, and media – into the strategic planning. Finding ways to create crossover and or collaboration between the program areas.

Reports & Deliverables

Full Text Draft

The contractor shall produce a Full-Text Draft which incorporates the pre-planning work, guiding principles and interpretive plan. Based on review comments, the contractor shall provide a revised draft to the park.

Design, Layout, and Print

Once the draft Interpretive Plan text is approved, the contractor shall design an Interpretive Plan using professional design standards and submit a Draft Interpretive Plan for review. A revised Interpretive Plan, incorporating review comments shall be submitted to the park

In the Interpretive Plan, the Full-Text Draft shall be enhanced with photographs, maps, tables, captions, and/or graphics needed to communicate essential messages. All images shall possess full rights for public domain.

Images may be government-furnished and/or shall be provided by the contractor.

Professional design standards include the following concepts: conscientious use of white space; appropriate selection and sizing of photographs and tables; breaking into the 2” margin to add sophistication and avoid rigidity; and effective layout of “pull-out” sections such as purpose, themes, significance, implementation plan, and appendices. Full-color graphics shall be used on the front and back covers.

• In the Interpretive Plan, the Full-Text Draft shall be enhanced with photographs, maps, tables, captions, and/or graphics needed to communicate essential messages. All images shall possess full rights for public domain. Images may be government-furnished and/or shall be provided by the contractor.

• Professional design standards include the following concepts: conscientious use of white space;

appropriate selection and sizing of photographs and tables; breaking into the 2” margin to add sophistication and avoid rigidity; and effective layout of “pull-out” sections such as purpose, themes, significance, implementation plan, and appendices. Full-color graphics shall be used on the front and back covers, and on approximately 35% of all pages. Additional guidance is provided on Attachment D

“Design Template”.

Accessibility

All deliverables produced under this contract shall meet or exceed legal accessibility requirements for publication in print and on the internet, including but not limited to sections 504 and 508 of the Rehabilitation

Act and the NPS Programmatic Accessibility Guidelines (https://www.nps.gov/subjects/hfc/accessibility.htm) if applicable.

• Expectations of Facilitation o The contractor’s facilitator shall ensure that all participatory discussions create a welcoming environment where all invited parties have the opportunity to participate.

o No single voice or minority of voices shall be permitted to dominate discussion.

o The contractor’s facilitator shall consult with the COR to deal with any substantiated report of aggression or intimidation among participants.

o The contractor’s facilitator shall employ a variety of techniques and group dynamics. All contributions made in alternate settings shall always be returned to the general group for decision making.

o The contractor’s facilitator shall lead the discussion toward analysis of objective data. The contractor’s facilitator shall redirect anecdotal or apocryphal statements toward observable information. The contractor’s facilitator shall avoid leading the discussion toward his or her own personal opinion.

o The contractor’s facilitator shall alert the team to statements, decisions, or recommendations that conflict with the specifications and/or factual data supplied as part of this project. The contractor is not expected to possess full knowledge of the laws and policies described in Attachment 1 –

Specifications: Strategic Plan for Interpretation under “Compliance” in performance of this task.

o When communicating with park partners and stakeholders, the contractor’s facilitator shall refrain from making commitments on the park’s behalf. The facilitator shall avoid any implication that partner or stakeholder input will be incorporated in the final plan.

NOTE: The following three planning charts are our examples of what we anticipate the Contractor’s project plan to include at a minimum, and our estimated timeframes.

Pre-Planning Example/Estimated Plan:

NAME DESCRIPTION CONTRACTOR NPS REVIEW

Notes from Kickoff call Document and share notes from the Kickoff call

Within 2 work days of the call

5 work days after receipt

Draft Agenda for

Workshop 1 (all Park)

Shared after planning call with NPS team

Within 5 work days of discussion

10 work days after receipt

Notes from Workshop 1 See description above for all Workshop Notes

Within 7 work days of workshop

7 work days after receipt

Workshop 2 (Tribal

Consultation)

Shared after planning call with NPS team

Within 5 work days of discussion

Notes from Workshop 2 See description above for all Workshop Notes

Within 7 work days of

Workshop 3

Shared after planning call with NPS team

Within 5 work days of

Notes from Workshop 3

(Education Partners)

See description above for all Workshop Notes

Within 7 work days of

Workshop 4 (Youth

Partners)

Shared after planning call with NPS team

Within 5 work days of

Notes from Workshop 4 See description above for all Workshop Notes

Within 7 work days of

Pre-planning summary See description above for all Summary Report

Within 10 work days of receiving final Park feedback on 4th workshop.

10 work days after receipt

Interpretive planning Example/Estimated Plan - Create Guiding Principles for the Plan

Notes from Kickoff call Document and share notes from the Kickoff call

Within 2 workdays of the call

5 workdays after receipt

Draft Agenda for Park 2-day work session

Shared after planning call with NPS team

Within 5 workdays of discussion

10 workdays after receipt

Final Draft Guiding

Principles for final Plan

Draft plan after leading

2 – week collaborative process of edits and revisions

10 workdays after finishing revision process

10 workdays after receipt

Final 5-7-year Long-Range Interpretive Example/Estimated Plan and 5-year Work Plan

Notes from Kickoff call Document and share notes from the Kickoff call

Within 2 workdays of the call

5 workdays after receipt

Draft Agenda for in Park

2 to 5-day work session

Shared after planning call with NPS team

Within 5 workdays of discussion

10 workdays after receipt

Draft of Final Long-

Ranger Interpretive Plan and 5 – year work plan

See description above for all Interpretive plan/work plan

Within in 20 workdays of work session

15 workdays after receipt

Final plan Within 10 workdays of receiving park feedback