Attachment 1.docx
DOCX document 17 KB Posted
- Attached to
- WEBSITE REDESIGN & DEVELOPMENT State and local contract opportunity
- Solicitation number
- 5400027630
- Issued by
- Richland County, South Carolina
About this file
This is a demonstration script attachment for a South Carolina Department of Commerce website redesign and development contract opportunity. The presentation is structured as a 70-minute proposal demonstration followed by a 20-minute question and answer session. Offerors must address personnel qualifications and proposed roles, including identification of subcontractors and resources; provide an overview of agency expertise in marketing, web design, website development, brand management, digital marketing, market research, strategic planning, communication, and interactive services; present a strategic approach to the overall website redesign project and subsequent online marketing strategy; discuss methodology and work plan demonstrating understanding of required services; present a detailed outline and timeline for the first and second years of the contract; describe success metrics for measuring website and online marketing performance; explain the ideal client-agency relationship and team culture; and present samples of previous work demonstrating creativity and execution on similar projects.
Offerors must provide a digital copy of presentation content following the in-person demonstration. The presentation room will be equipped with internet access, a PC-compatible laptop, and an overhead projector with sound. The script emphasizes the agency's ability to demonstrate experience with comparable projects, articulate a comprehensive understanding of service requirements, and communicate effectively regarding team capabilities and working relationships with clients.
View the file
Other files for this state and local contract opportunity
| File | Type | Posted |
|---|---|---|
| Solicitation 5400027630.docx | DOCX document | |
| 5400027630 Amendment 2.docx | DOCX document | |
| Award Extension.docx | DOCX document | |
| Award Posting Notice.docx | DOCX document | |
| Award Notice - corrected.docx | DOCX document | |
| 5400027630 Amendment 1.docx | DOCX document |
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Text version
Attachment 1 Demonstration script
The SCDOC presentation room is furnished with internet access, a laptop (PC-compatible) and an overhead projector with sound.
The Offeror must address the following points during the presentation:
Presentation of Proposal (70 minutes)
1. Introduction of personnel, their backgrounds and their proposed roles on the SC Commerce account. This should also include identification of any subcontractors or other resources to be used on the account. (10 minutes)
2. Provide an overview of your agency's expertise in marketing, web design, website development, brand management, digital marketing, market research, strategic planning, communication, and interactive services you offer, and those of the partners or subcontractors or other resources that may be used to meet the needs of the client.
3. Presentation assignment:
i. Describe the strategic approach you would recommend for implementation of the overall website redesign project, including the subsequent online marketing strategy.
ii. Discuss the methodology and review the work plan that demonstrates a full understanding of the services required, as outlined in the solicitation.
iii. Discuss the detailed outline/timeline of the proposed plan for the first and second years of the contract.
iv. Describe the metrics SC Commerce should rely on to measure success of the website and elements of the online marketing strategy and demonstrate how design work on other projects has helped drive positive metrics outcomes.
4. Describe how you define the ideal client-agency relationship. This segment should include a look at the personality and culture of the agency, and what it’s like to work with your team.
5. Review samples of previous work with similar projects that demonstrates your team’s creativity in the approach and execution of website and online marketing projects.
6. Address any other elements of the process and working with your team that would be valuable to our working relationship and to the overall creativity of the website.
Questions and Answers (20 minutes)
Provide a digital copy of the content covered during your in-person presentation.
File details come from the government source that posted it. Updated .