APPENDIX B.docx

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Attached to
Tourism Representation for Canada
Solicitation number
2138921
Issued by
New York

About this file

This is a Budget Appendix (Appendix B) for a New York State Economic Development Division of Tourism contract to provide tourism representation and marketing services in the Canada marketplace for a five-year term. The contractor must develop and execute marketing activities with trade relations, media outreach, consumer engagement, and general representation services as specified in the RFP. The budget template requires bidders to detail all costs across five consecutive years, organized into two primary categories: marketing activity expenses and office operations/non-marketing activity fees and expenses. Marketing activities may include partner support, public relations, shows and exhibits, sales training, web marketing, and other bidder-defined initiatives. Office operations expenses encompass personnel costs (with specific titles, hourly rates, and hours detailed), administrative and other expenses such as supplies, travel, data collection, technology costs, rent, and overhead, plus any subcontract expenses.

The budget proposal must not exceed $250,000 annually, and bidders must complete budget projections for all five years using the prescribed format without modifications. The total budget summary requires line-item totals for each year and a grand total across the entire contract period. Appendix B must be bound separately from the remainder of the proposal. The incumbent contractor is Reach Global Marketing Service-Disabled Veteran-Owned Business (SDVOB). No specific SDVOB, Minority/Women Business Enterprise (MWBE), or Disadvantaged Business Enterprise (DBE) contracting goals are established for this procurement.

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RFP for Canada 2026 Final.pdf PDF

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APPENDIX B - BUDGET

Refer to Section 3.1, item 4 and Section 4.0 for additional guidance on completing the following budget.

Complete for all five years. (Use additional sheets if necessary.) DO NOT CHANGE FORMAT

YEAR 1

MARKETING ACTIVITY EXPENSES

List Specific Activities, for example*

Partner support

Public relations

Shows, exhibits and missions

Sales and training

Web marketing

MARKETING ACTIVITY EXPENSES TOTAL

OFFICE OPERATIONS/NONMARKETING ACTIVITY FEES AND EXPENSES

PERSONNEL (Please list specific titles)

Title
Hourly Rate
# of Hours
Total Item
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________

Total Personnel Costs

ADMINISTRATIVE/OTHER EXPENSES (i.e. supplies, travel, data collection, technology costs, rent, overhead etc.) Please list

Total Admin./Other Expenses

SUBCONTRACTS

Total Subcontract Expenses

OFFICE OPERATION/NON-MARKETING TOTAL

YEAR ONE TOTAL FOR MARKETING AND NON-MARKETING ACTIVITIES
$

* Actual marketing budget categories to be determined by bidder.

YEAR 2

MARKETING ACTIVITY EXPENSES

List Specific Activities, for example*

MARKETING ACTIVITY EXPENSES TOTAL

OFFICE OPERATIONS/NONMARKETING ACTIVITY FEES AND EXPENSES

PERSONNEL (Please list specific titles)

Title
Hourly Rate
Number of Hours
Total Item
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________

Total Personnel Costs

ADMINISTRATIVE/OTHER EXPENSES (i.e. supplies, travel, data collection, technology costs, rent, overhead etc.) Please list

Total Admin./Other Expenses

SUBCONTRACTS

Total Subcontract Expenses

OFFICE OPERATION/NON-MARKETING TOTAL

YEAR TWO TOTAL FOR MARKETING AND NON-MARKETING ACTIVITIES
$

YEAR 3

MARKETING ACTIVITY EXPENSES

List Specific Activities for example*

MARKETING ACTIVITY EXPENSES TOTAL

OFFICE OPERATIONS/NONMARKETING ACTIVITY FEES AND EXPENSES

PERSONNEL (Please list specific titles)

Title
Hourly Rate
Number of Hours
Total Item
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________

Total Personnel Costs

ADMINISTRATIVE/OTHER EXPENSES (i.e. supplies, travel, data collection, technology costs, rent, overhead etc.) Please list

Total Admin./Other Expenses

SUBCONTRACTS

Total Subcontract Expenses

OFFICE OPERATION/NON-MARKETING TOTAL

YEAR THREE TOTAL FOR MARKETING AND NON-MARKETING ACTIVITIES
$

YEAR 4

MARKETING ACTIVITY EXPENSES

List Specific Activities for example*

MARKETING ACTIVITY EXPENSES TOTAL

OFFICE OPERATIONS/NONMARKETING ACTIVITY FEES AND EXPENSES

PERSONNEL (Please list specific titles)

Title
Hourly Rate
Number of Hours
Total Item
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________

Total Personnel Costs

ADMINISTRATIVE/OTHER EXPENSES (i.e. supplies, travel, data collection, technology costs, rent, overhead etc.) Please list

Total Admin./Other Expenses

SUBCONTRACTS

Total Subcontract Expenses

OFFICE OPERATION/NON-MARKETING TOTAL

YEAR FOUR TOTAL FOR MARKETING AND NON-MARKETING ACTIVITIES
$

YEAR 5

MARKETING ACTIVITY EXPENSES

List Specific Activities, for example*

Partner support

Public relations

Shows, exhibits and missions

Sales and training

Web marketing

MARKETING ACTIVITY EXPENSES TOTAL

OFFICE OPERATIONS/NONMARKETING ACTIVITY FEES AND EXPENSES

PERSONNEL (Please list specific titles)

Title
Hourly Rate
# of Hours
Total Item
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________
_____________________
$_________
________
$__________

Total Personnel Costs

ADMINISTRATIVE/OTHER EXPENSES (i.e. supplies, travel, data collection, technology costs, rent, overhead etc.) Please list

Total Admin./Other Expenses

SUBCONTRACTS

Total Subcontract Expenses

OFFICE OPERATION/NON-MARKETING TOTAL

YEAR FIVE TOTAL FOR MARKETING AND NON-MARKETING ACTIVITIES
$

TOTAL BUDGET PROPOSAL SUMMARY

Year 1 Total for Marketing and Non-Marketing Activities
$
Year 2 Total for Marketing and Non-Marketing Activities
$
Year 3 Total for Marketing and Non-Marketing Activities
$
Year 4 Total for Marketing and Non-Marketing Activities
$
Year 5 Total for Marketing and Non-Marketing Activities
$

Total Budget

TOTAL

*Appendix B must be bound separately from the rest of the proposal. ** Do not exceed $250,000 annually.

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