2026-27 Trade Agreement Summary

This is a trade agreement between 93.7 The Ticket (KNTK-FM), a sports talk radio station in Lincoln, Nebraska, and the University of Nebraska Athletics department, represented by Seth Dorsey, Deputy AD/CFO. The agreement was presented on July 20, 2026, by Jake Sorensen of KNTK-FM and is effective from August 1, 2026, through July 31, 2027.

Under the terms of this agreement, the University of Nebraska Athletics provides 12 season football tickets to each of seven Husker home football games (Ohio, Bowling Green, North Dakota, Maryland, Indiana, Washington, and Ohio State) in exchange for $8,040 in radio advertising on 93.7 The Ticket. The tickets, valued at $670 per set (12 tickets × $670 = $8,040), are designated for use in client proposals, ticket giveaways, and on-air promotions. Advertising charges are based on market rates in effect at the time of publication. The contract term runs from August 1, 2026, to July 31, 2027, with signatures dated July 20 and July 27, 2026.