70Z02326QCGRC0006 - Sources Sought Notice.pdf

Sources Sought Notice College Market Recruiting Services for CG ASC

70Z02326QCGRC0006

This is a SOURCES SOUGHT NOTICE (not a pre-solicitation notice pursuant to FAR Part 5) to determine the capability of potential sources and the availability of commercial sources pursuant to FAR Part 10.

This notice is issued by the USCG HQ Contracts Division 1 (HCA COCO-1) to identify Businesses capable of providing College Market Recruiting Services for Coast Guard Accessions Service Center (CG ASC) for a 12-month base period with an anticipated start date of September 2026.

This Sources Sought does not constitute an Invitation for Bid or a Request for Proposals, nor should it be considered as a commitment on the part of the Government. The information received will not obligate the Government in any manner nor will the Government reimburse companies for any costs associated with submittal of this Sources Sought.

Summary of Services

The following is an extract from the Performance Work Statement (PWS) and intended to provide a general description of this requirement.

1. Talent Engagement Suite: The Contractor shall provide the Talent Engagement Suite (TES) with unlimited seats. Granting premium access to all personnel involved in the talent acquisition process will enable USCG to deliver a more personalized student candidate experience, achieve greater event returns, and expand the candidate pool within the application funnel. At this tier, USCG will be able to:

a. Post jobs, review applications and nurture candidates using advanced relationship management tools.

b. Create segments and filter talent based on skills, engagement, interest, location, academic background, and more.

c. Send unlimited messages to candidates, both individually and through bulk, scalable campaigns within the talent database.

d. Attend unlimited career fairs and host events across multiple schools.

2. Advocate Module: The Contractor shall provide the Advocate Module with 25 seats. With this tier level, USCG will be able to:

a. Leverage Advocates to create authentic content, build relationships with candidates, and boost candidate conversion.

b. Preserve recruiters’ time by deploying Advocates to engage directly with candidates to build interest and answer frequently asked questions (FAQs).

c. Enable Advocates to join events, search the talent database, and message candidates one on one.

3. Expert Assist Module: The Contractor shall provide the Expert Assist Module. At this tier, the USCG will receive support from a team of experts aligned to the USCG team, that work in conjunction with the Customer Success Manager to:

a. Facilitate the operational management of day-to-day tasks, including users and company profile administration, posting jobs and events, and the creation of segments and campaigns to promote various USCG activities.

b. Assist in developing best-in-class messaging and provide training to the USCG team to maximize the benefits of the platform.

c. Conduct regular audits of recruiting activities and offer strategic recommendations to enhance hiring outcomes and optimize return on investment.

4. Insights Pro Module: The Contractor shall provide the Insights Pro Module. The analytics provided through this module will support USCG in enhancing its brand presence among students, improving event return on investment, and attracting higher quality applicants. At this tier, USCG will receive:

a. Automated dashboards and reports that detail recruiting activities, results, trends, and benchmark performance.

b. A minimum of three (3) annual analytic reports scoped to USCG specific requests.

5. Event Module: The Contractor shall provide the Events Module with unlimited events. At this tier, USCG will be able to:

a. Host and promote USCG online events independent of universities.

b. Post and promote offline USCG events, such as unit open houses.

c. Capture attendee information using “check-in” QR codes integrated with the talent database.

6. Brand Bundle: The Contractor shall provide the Brand Bundle. At this tier, the USCG will be able to:

a. Create a company page customized with USCG branding and messaging.

b. Post text, image, and video content on the Content and Community Feed from both the Company profile and individual recruiter and advocate accounts.

c. Sponsor up to three (3) posts at any time for enhanced USCG visibility on the

Content and Community Feed.

All interested parties should provide responses to the contact representative below by email.

Please provide your capability statement to include the following information: business size, name and address of company, point of contact along with phone number, and past performance. Past performance information should include recent and relevant contracts for the same or similar items and other references (including contract numbers, points of contact with telephone numbers and other relevant information). Interested parties are asked to furnish this information for at least three (3) contracts, ongoing or completed within the last three (3) years, for like or similar services, held with the USCG, other Government agencies or private industry.

Business agencies must register a business profile with the System for Award Management (SAM). If you are not registered, you may request an application at (866) 606-8220 or through the SAM website at http://www.sam.gov.

Questions over the telephone will not be taken. Keep in mind, this is a sources sought to help identify if there are any potential offerors and to research the federal market to understand the competition. Interested parties are responsible for monitoring this site to ensure they have the most up-to-date information regarding this research.

The applicable North American Industrial Classification Systems (NAICS) is 541810 (Advertising Agencies) standard size value of $25.5M.

The Government will incur no obligations or liabilities to anyone for any costs or expenses incurred by the respondent in responding to this sources sought. Not responding to this request does not preclude participation in any future RFP. The information provided in this sources sought is subject to change and is not binding on the Government or the respondent. As such, to the extent that any information submitted in response to this sources sought is marked as, or construed to be proprietary or business-sensitive, respondents are hereby notified (a) about the http://www.sam.gov/ potential that such information may be disclosed to third parties and (b) that submission of information in response to this sources sought constitutes consent to such handling and disclosure of submitted information. NO phone calls and/or request for a solicitation will be accepted or acknowledged. Company Brochures are NOT desired.

Contact Information: Sherylan Spears Contract Specialist Email Address: sherylan.spears@uscg.mil

Responses must be received by: 1:00 p.m. (ET)

23 June 2026

Please email responses to the address above. Responses forwarded via email must be in a readable format such as PDF. Do not insert any formulas or links to help ensure electronic data can be received through the firewall.

mailto:sherylan.spears@uscg.mil