6-Exhibit B Site and Conceptual Plans Renderings.pdf

Exhibit HE CONCEPTExhibit HExhibit F Exhibit B

Exhibit HE CONCEPTExhibit HExhibit F Exhibit B

17th Ave N

Sky Bridge

Sk y

B ri d g e

SHAC Sanford Health Athletic Complex / Scheels Center

H ot el

C o nf er en ce

C en te r

Fargodome and Hotel and F&B Parking

H ot el D ro p

-O ff

Stage

Future Wrestling

N U ni ve rs it y D r (O n e

-W a y So u th

RETIAL VILLAGE SITE PLAN - GROUND LEVEL

F&B / Entertainment F&B / Entertainment

F&B / Entertainment F&B / Entertainment

OPPORTUNITY ZONE AT NODIS

The new North District (NoDis) presents an ideal location for restaurants, entertainment, and convention goers due to its strategic proximity to major venues like the Fargodome, SHAC, and the proposed convention center, creating a high-traffic, event-driven environment that ensures steady foot traffic throughout the year. Its walkable layout, integrated green spaces like the central courtyard, and direct connectivity to hotel and university assets make it a natural gathering hub. With a built-in audience of students, visitors, and locals, NoDis offers exceptional visibility and synergy for businesses looking to thrive in a vibrant, mixed-use destination tailored to both daily activity and large-scale events..

1 4 Buildings 2 Level Buildings @ 15,000 sf footprint totaling approximately 90,000 sf of possible restaurant, retail, and entertainment space

2 Central Green with outdoor seating.

3 Stage for entertainment, performances, lectures, and celebrations.

POTENTIAL

SITE PLAN OF RETAIL VILLAGE

F&B / Entertainment

Hotel

Conference

120,000 sf of

NExhibit NE CONCEPTExhibit HExhibit F Exhibit B

Exhibit NE CONCEPTExhibit HExhibit F Exhibit B

150,000 sf of development Main Level Conceptual 31 Oct 2025

150,000 sf of development Second Level Conceptual 31 Oct 2025

Retail & Entertainment Management Summary

The NoDis retail and entertainment district will be activated through a cohesive “Main

Street” and center green concept featuring a balanced mix of local shops, dining, expansive lawn, and venues designed to appeal to students, visitors, and residents.

University, private and municipal partners will collaborate to oversee tenant curation, leasing strategy, and service standards, ensuring both community character and commercial viability. Year round programming and seasonal events will be planned collaboratively and reviewed quarterly to maintain fresh attractions and sustain steady foot traffic. Finally, retail events and promotions will be seamlessly integrated with the convention center’s calendar and Visit Fargo-Moorhead marketing channels, maximizing exposure for tenants and delivering a unified destination experience.

Curated “Central Park at NoDis” Experience

A pedestrian-oriented retail corridor—envisioned as the University Village’s “ NoDis”— will blend local boutiques, cafés, and entertainment venues into a cohesive, year-round destination. This curated mix fosters a sense of place that appeals to students, convention attendees, and residents alike.

Dynamic Activation & Programming

Regular events—such as weekend markets, live performances on the main center stage, and a seasonal events on the green space between the retail buildings will drive consistent foot traffic and extend dwell times. Programming cadence will be set annually, with quarterly reviews to adapt offerings based on visitor feedback and calendar synergies with the convention center for exhibitions and main events to support pop events that form organically throughout each year.

Public–Private Partnership Oversight

University, private and municipal partners will collaborate to oversee leasing strategies, tenant mix, and operations standards. This structure ensures alignment of community goals (walkability, local business support) with commercial performance targets.

Integrated Destination Marketing

Retail and entertainment offerings will be actively cross-promoted through Visit

Fargo-Moorhead’s convention marketing channels and university platforms. A shared digital calendar and joint programming ensures that retail events dovetail with major conventions, maximizing exposure for tenants and enhancing the overall visitor experience.

“With a bustling entertainment and food district wrapped around a grand central lawn and steered by a public–private management committee, NoDis will be Fargo’s year-round epicenter for retail, entertainment, and conventions on the NDSU Campus”

Proposed Operating Plan Retail and Entertainment

A combined staffing, maintenance, and operations strategy

A Central Green for Expanded Entertainment

The central green will be a versatile expansion of campus and professional activity with the backdrop of hotels, outdoor music will enhance the gathering experience at courtyard level restaurants and upper level bars, before and after events.

1 Central Green Multiuse Area

2 Courtyard Level Restaurants, Bars and Retail

3 Upper Level Services and Professional Offices

4 Rooftop Deck Entertainment, Bars and Restaurants

5 Central Stage West

POTENTIAL

3D RENDERING OF CENTRAL GREEN

A Central Green for Expanded Entertainment

The central green will be a versatile expansion of campus and professional activity with the backdrop of hotels, outdoor music will enhance the gathering experience at courtyard level restaurants and upper level bars, before and after events.

1 Outdoor Restaurants around Courtyard Level, Bars and Retail

2 Breakout areas for Professionals, Students and Convention Center Attendees

3 Agri-west contemporary planting beds local grasses and vegetation on display.

POTENTIAL

3D RENDERING RESTAURANTS AROUND

CENTRAL GREEN

21 3 4 5 6

Concept Image

Example of Central Village During Winter looking toward Stage