MAS - Laughlin, Marinaccio & Owens, Inc. - 47QRAA20D003K

47QRAA20D003K

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com 1

GENERAL SERVICES ADMINISTRATION

FEDERAL ACQUISITION SERVICE

AUTHORIZED FEDERAL SUPPLY SCHEDULE FSS PRICE LIST

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for GSA Advantage!® is: https://www.GSAAdvantage.gov.

MULTIPLE AWARD SCHEDULE

FSC GROUP: PROFESSIONAL SERVICES

FSC CLASS: R708

CONTRACT NUMBER: 47QRAA20D003K

For more information on ordering from Federal Supply Schedules click here:

http://www.gsa.gov/schedules-ordering Contract Period 12/23/2019 – 12/22/2029 Socio-Economic: Small Business

Business Size/Status: Self Certified Small Disadvantaged Business, Women-Owned Small Business, Women-Owned Business

Prices shown herein are NET (discount deducted).

Pricelist current through modification #: PS-0018 dated 12/30/2025

Laughlin, Marinaccio & Owens, Inc.

DBA: LMO ADVERTISING

4250 North Fairfax Dr., Suite 600 Arlington, VA 22203 P (703) 875-2193 F (703) 875-2199 www.lmo.com

POINT OF CONTACT

Sharon Cunningham 4250 North Fairfax Dr., Suite 600 Arlington, VA 22203 P (703) 797-7151 Email: sharoncunningham@lmo.com http://www.lmo.com/ https://www.gsaadvantage.gov/ http://www.gsa.gov/schedules-ordering http://www.lmo.com/ mailto:sharoncunningham@lmo.com

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22209 I P 703.875.2193 I F 703.875.2199 I www.lmo.com B

TABLE OF CONTENTS

GENERAL CONTRACT INFORMATION

CONTRACT OVERVIEW

CONTRACT ADMINISTRATOR

MARKETING AND TECHNICAL POINT OF CONTACT

BRIEF COMPANY OVERVIEW

CONTRACT USE

CONTRACT SCOPE

INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES

BASED ON GSA SCHEDULE HOURLY RATES

BLANKET PURCHASE AGREEMENT

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com 3

CONTRACTOR INFORMATION

1a. Table of Awarded Special Item Numbers (SINs): Please refer to GSA eLibrary (www.gsaelibrary.gsa.gov) for detailed SIN descriptions

541810: Advertising Services

541820: Public Relations Services

541511: Web Based Marketing

512110: Video/Film Production

561920: Conference, Meeting, Event and Trade Show Planning Services

541613: Marketing Consulting Services

541810ODC: Other Direct Costs

OLM: Order Level Materials

1b. Lowest Priced Model Number and Lowest Price:

Please see Price List

1c. Labor Category Descriptions: Please see Price List

2. Maximum Order:

The maximum order threshold represents the point where, given the dollar value of the potential order, the Schedule Contractor may decline the order. Schedule contractors are encouraged, but not obligated, to accept orders exceeding this limit.

541810: $1,000,000

541820: $1,000,000

541511: $1,000,000

541910: $1,000,000

512110: $1,000,000

561920: $1,000,000

541613: $1,000,000

541810ODC: $1,000,000

OLM: $250,000

3. Minimum Order: $100

4. Geographic Coverage Domestic Only

5. Point(s) of Production Not Applicable

6. Discount from List Price: All Prices Herein are Net

7. Quantity Discounts: Not Applicable

8. Prompt Payment Terms: Net 30 days Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions

9. Foreign Items: None http://www/

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com 4

10a. Time of Delivery: Contact Contractor

10b. Expedited Delivery: Contact Contractor

10c. Overnight and 2-Day Delivery: Contact Contractor

10d. Urgent Requirement: Contact Contractor

11. F.O.B. Point(s): Destination

12a. Ordering Address: LMO Advertising

Attn: Accounts Receivable/GSA Orders

4250 North Fairfax Dr., Suite 600

Arlington, VA 22203

12b. Ordering Procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPAs), are found in Federal Acquisition Regulation (FAR) 8.405-3.

See Federal Acquisition Regulation (FAR) 8.405-3

13. Payment Address: LMO Advertising

Attn: Accounts Receivable/GSA Orders

4250 North Fairfax Dr., Suite 600

Arlington, VA 22203

14. Warranty Provision: Not Applicable

15. Export Packing Charges: Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable):

Not Applicable

17. Terms and conditions of installation (if applicable):

Not Applicable

18a. Terms and conditions of repair parts indicating date of parts, price lists and any discounts from list prices (if applicable):

Not Applicable

18b. Terms and conditions for any other services (if applicable):

Not Applicable

19. List of service and distribution Not Applicable

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com 5 points (if applicable):

20. List of participating dealers (if applicable):

Not Applicable

21. Preventative maintenance (if applicable)

Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants.):

Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g.

contractor’s website or other location.) ICT accessibility standards can be found at:

https://www.Section508.gov/.

Contact contract administrator for more information.

23. Unique Entity Identifier (UEI): EG97KJLUM4E3

24. Notification regarding registration in System for Award Management (SAM) Database.

Contractor is registered and active in SAM https://www.section508.gov/

4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com 6

CONTRACT OVERVIEW

GSA awarded LMO Advertising a GSA Federal Supply Schedule contract for Multiple Award Schedule (MAS), Contract No. 47QRAA20D003K.The current contract period is 12/23/2024 - 12/22/2029. GSA may exercise a total of up to three additional 5-year option periods. The contract allows for the placement of Firm Fixed Price or Time and Materials task orders using the labor categories and ceiling rates defined in the contract.

CONTRACT ADMINISTRATOR

Sharon Cunningham LMO Advertising 4250 North Fairfax Dr., Suite 600 Arlington, VA 22203 Telephone: (703) 797-7151 Fax Number: (904) 997-1699 Email: sharoncunningham@lmo.com

MARKETING AND TECHNICAL

POINT OF CONTACT

Sharon Cunningham LMO Advertising 4250 North Fairfax Dr., Suite 600 Arlington, VA 22203 Telephone: (703) 797-7151 Fax Number: (904) 997-1699 Email: sharoncunningham@lmo.com

BRIEF COMPANY OVERVIEW

LMO is an independently owned full service advertising agency, offering fully integrated marketing solutions. We create, execute, and deliver real ideas that help brands capture market share, increase demand, launch new products, and drive business. We have lived and thrived in the advertising and marketing world for 25 years, perfecting, refining and expanding the quality and breadth of our services. To learn more about us, visit lmo.com

CONTRACT USE

This contract is available for use by all federal government agencies, as a source for Professional Services Schedule, for worldwide use. Executive agencies, other Federal agencies, mixed — ownership Government corporations, and the District of Columbia; government contractors authorized in writing by a Federal agency pursuant to 48 CFR 51.1;

and other activities and organizations authorized by statute or regulation to use GSA as a source of supply may use this contract. Additionally, contractors are encouraged to accept orders received from activities within the Executive Branch of the Federal Government.

CONTRACT SCOPE

The contractor shall provide all resources including personnel, management, supplies, services, materials, equipment, facilities and transportation necessary to provide a wide range of professional services as specified in each task order.

Services specified in a task order may be performed at the contractor’s facilities or the ordering agencies’ facilities. The government will determine the contractor’s compensation by any of several different methods (to be specified at the task order level) e.g., a firm-fixed price for services with or without incentives, labor hours or time-and-material.

http://www.lmo.com/

7 4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com

INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES

BASED ON GSA SCHEDULE HOURLY RATES

GSA provides a streamlined, efficient process for ordering the services you need. GSA has already determined that LMO Advertising meets the technical requirements and that our prices offered are fair and reasonable. Agencies may use written orders; facsimile orders, credit card orders, blanket purchase agreement orders or individual purchase orders under this contract.

Orders under the Micro-Purchase Threshold

Select the contractor best suited for your needs and place the order.

Orders in-between the Micro-Purchase Threshold and the Simplified Acquisition Threshold

Prepare a SOW or Performance Work Statement (PWS) in accordance with FAR 8.405-2(b).

Prepare and send the RFQ (including SOW and evaluation criteria) to at least three GSA Schedule contractors.

Evaluate, then make a “Best Value” determination.

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Orders over the Simplified Acquisition Threshold

Prepare a SOW or Performance Work Statement (PWS) in accordance with FAR 8.405-2(b).

Prepare and send the RFQ (including SOW and evaluation criteria) to at least three GSA Schedule contractors.

Evaluate, then make a “Best Value” determination.

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Developing a Statement of Work (SOW)

In the SOW, include the following information:

• Work to be performed,

• Location of work,

• Period of performance;

• Deliverable schedule, and

• Special standards and any special requirements, where applicable.

Preparing a Request for Quote (RFQ)

Include the SOW and evaluation criteria;

• Request fixed price, ceiling price, or, if not possible, labor hour or time and materials order;

• If preferred, request a performance plan from contractors and information on past experience; and include information on the basis for selection.

• May be posted on GSA’s electronic RFQ system, e-Buy

For more information related to ordering services, go to http://www.gsa.gov/schedules-ordering and see guidelines in the Multiple Award Schedule (MAS) Desk Reference Guide.

8 4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com

BLANKET PURCHASE AGREEMENT

Ordering activities may establish BPAs under any schedule contract to fill repetitive needs for supplies or services. BPAs may be established with one or more schedule contractors. The number of BPAs to be established is within the discretion of the ordering activity establishing the BPAs and should be based on a strategy that is expected to maximize the effectiveness of the BPA(s). In determining how many BPAs to establish, consider:

• The scope and complexity of the requirement(s);

• The need to periodically compare multiple technical approaches or prices;

• The administrative costs of BPAs; and

• The technical qualifications of the schedule contractor(s).

Establishment of a single BPA, or multiple BPAs, shall be made using the same procedures outlined in 8.405-1 or 8.405-2. BPAs shall address the frequency of ordering, invoicing, discounts, requirements (e.g. estimated quantities, work to be performed), delivery locations, and time.

When establishing multiple BPAs, the ordering activity shall specify the procedures for placing orders under the BPAs.

Establishment of a multi-agency BPA against a Federal Supply Schedule contract is permitted if the multi- agency BPA identifies the participating agencies and their estimated requirements at the time the BPA is established.

ORDERING FROM BPAS:

Single BPA. If the ordering activity establishes one BPA, authorized users may place the order directly under the established BPA when the need for the supply or service arises.

Multiple BPAs. If the ordering activity establishes multiple BPAs, before placing an order exceeding the micro-purchase threshold, the ordering activity shall:

• Forward the requirement, or statement of work and the evaluation criteria, to an appropriate number of BPA holders, as established in the BPA ordering procedures; and

• Evaluate the responses received, make a best value determination (see 8.404(d)), and place the order with the BPA holder that represents the best value.

BPAs for hourly rate services. If the BPA is for hourly rate services, the ordering activity shall develop a statement of work for requirements covered by the BPA. All orders under the BPA shall specify a price for the performance of the tasks identified in the statement of work.

Duration of BPAs. BPAs generally should not exceed five years in length, but may do so to meet program requirements. Contractors may be awarded BPAs that extend beyond the current term of their GSA Schedule contract, so long as there are option periods in their GSA Schedule contract that, if exercised, will cover the BPA’s period of performance.

REVIEW OF BPAS:

The ordering activity that established the BPA shall review it at least once a year to determine whether:

• The schedule contract, upon which the BPA was established, is still in effect;

• The BPA still represents the best value (see 8.404(d)); and

• Estimated quantities/amounts have been exceeded and additional price reductions can be obtained.

The ordering activity shall document the results of its review.

CAPABILITIES

9 4250 North Fairfax Dr., Suite 600 I Arlington, VA 22203 I P 703.875.2193 I F 703.875.2199 I www.lmo.com

ACCOUNT MANAGEMENT

• Client Relationships

• Budget Development & Management

STRATEGY PLANNING

• Qualitative & Quantitative

• Research

• Ethnographic Research

• Timeline Management

• Integrated Campaign Management

• Strategic Development Brand Planning

• Message and Concept

• Staff & Subcontractor Oversight

• Reporting

• Development & Testing

• Competitive Analysis & Reports

CREATIVE

• Concept Development

• Brand Development

• Collateral

• Graphic Design

• Copywriting

• Photography

• Illustration

PR

• Earned Media

• Media Relations

• Trade Show Management

• Webinar Production

SOCIAL MEDIA

• Social Media Platform & Community Management

• Paid Social Advertising

• Community Outreach

• Social Content

• Amplification

• Storytelling

• Influencer Outreach

• Relationship Building

• Social/Campaign Strategy

• Social Listening/Intelligence

MEDIA

• Target Audience Analysis

• Media Planning & Buying

(Traditional & Digital)

• Search Engine Marketing

• Custom Integrated Media Solutions

• In-flight Analysis & Optimization

• Post-Campaign Analysis

DIRECT MARKETING

• State-of-the-Art Direct Mail

• Database Marketing

• Back-End Fulfillment

• Database Management

• Inbound & Outbound Telemarketing

• Customer Relationship Management

• List Management

• Reporting

• Analysis