P03 JA CRUCIAL LEARNING ALL- REDACTED 1.pdf

VHAPG Part 813.5 Simplified Acquisition Procedures for Certain Commercial Items Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Effective Date: 02/01/2022 Page 1 of 4

Item# Manufacturer / Part Number / Description Crucial Conversations Participants Kits (guides with CD’s, links or VA acceptable access that are used in training)

Qty Delivery Place of Delivery

1 142 EA Within 30 days of contract award

2 Crucial Learning Instructor- led courses

4 sessions Within 30 days of contract

Multiple Locations:

depends on office requesting training. At this time, these are estimates and may be adjusted at award Multiple Locations:

depends on office requesting

DEPARTMENT OF VETERANS AFFAIRS

BRAND NAME JUSTIFICATION UNDER SIMPLIFIED PROCEDURES FOR CERTAIN COMMERCIAL

ITEMS IN ACCORDANCE WITH FAR 13.5

Acquisition Plan Action ID: 36C246-23-AP-6916

1. Contracting Activity: Department of Veterans Affairs, Network Contracting Office (NCO) 6, VISN 6 Mid-Atlantic Headquarters, located at 3518 Westgate Drive, Suite 200, Durham NC 27703, in support of VISN 6 VA Health Care System.

2. Nature and/or Description of the Action Being Processed: This procurement is for Crucial

Conversations for Mastering Dialogue in Healthcare training catalogue in accordance to FAR 13.5 Simplified Procedures for Certain Commercial items. The VISN 6 education department will place an Open Market purchase order for a duration of five years to acquire Crucial Conversations for Mastering Dialogue in Healthcare training catalogue in multiple modalities. These trainings will be used to educate VA employees. This is a new requirement for an open market solicitation, and firm-fixed-price is anticipated.

3. Description of Supplies/Services Required to Meet the Agency’s Needs: The supplies and services by Crucial learning would benefit the VISN 6 workforce to infuse collaboration with external-led instructors, development & reinforcement of training content via Education Service staff, and extend collaboration with VISN 6 facilities to offer educational programming thru a cohesive approach. The estimated period of performance for this requirement is

The estimated value of the proposed action (including option years) is

Base Year: 03/15/2024 – 03/14/2025 Option Year 1: 03/15/2025 – 03/14/2026 Option Year 2: 03/15/2026 – 03/14/2027

Option Year 3: 03/15/2027 – 03/14/2028 Option Year 4: 03/15/2028 – 03/14/2029

Attachment 1: Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Effective Date: 02/01/2022 Page 2 of 4

4. Statutory Authority Permitting Restricted Competition:

FAR 13.5 Simplified Procedures for Certain Commercial Items. The statutory authority for applying the Simplified Procedures for Commercial Items of FAR 13.5 is 41 U.S.C. § 1901 and is implemented by FAR 13.106-1(b)(2) for restricting competition on this procurement. Competition is restricted on this procurement for the reason below:

( ) Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements

( ) Unusual and Compelling Urgency ( ) Industrial Mobilization, Engineering, Developmental or Research Capability or Expert

Services ( ) International Agreement ( ) Authorized or Required by Statute ( ) National Security ( ) Public Interest

5. Demonstration that the Contractor’s Unique Qualifications or Nature of the Acquisition Requires the Use of the Authority Cited Above (applicability of authority):

VISN 6 requires continuation of Crucial Conversations for Mastering Dialogue in Healthcare training via multiple modalities, audiovisual content, specifically using a diverse array of training materials, research that is only licensed by Crucial learning. The products and services align specifically with VHA All Employee Survey and Leadership Development Framework. The Crucial learning facilitator certification is licensed by Crucial learning and cannot be copyrighted by other corporations.

6. Description of Efforts Made to ensure that offers are solicited from as many potential sources as deemed practicable:

OEM Crucial Learning DBA VitalSmarts, LC (LB) and Insight Management Consulting, LLC (SB) are the authorized distributors for Crucial Conversations for Mastering Dialogue in Healthcare training catalogue.

7. Determination by the CO that the Anticipated Cost to the Government will be Fair and Reasonable:

The CO anticipates that the price will be considered fair and reasonable based on competition.

8. Description of the Market Research Conducted and the Results, or a Statement of the Reasons Market Research Was Not Conducted:

Market research was conducted to identify available sources and to evaluate the availability of the marketplace to meet the requirement. SBA VetCert database search utilizing NAICS code 611430.

Search populated 3,518 results. However, none of theses vendors were contacted. The VA Rule of Two cannot be met. GSA Advantage products category search utilizing keywords “Crucial Conversations Mastering Dialogue” search returned several relevant results offered by Insight Management Consulting, LLC, (SB) contract number GS-10F-0220R. Crucial Learning DBA

Attachment 1: Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Effective Date: 02/01/2022 Page 3 of 4

VitalSmarts, LC (LB) is the original equipment manufacturer (OEM) of the Crucial Learning Crucial Conversations for Mastering Dialogue in Healthcare training catalogue.

9. Any Other Facts Supporting the Use of Other than Full and Open Competition: None

10. Listing of Sources that Expressed, in Writing, an Interest in the Acquisition:

VitalSmarts, LC (LB) Insight Management Consulting, LLC (SB)

11. A Statement of the Actions, if any, the Agency May Take to Remove or Overcome any Barriers to Competition before Making subsequent acquisitions for the supplies or services required:

The Government will continue to conduct thorough market research to gauge the commercial marketplace capabilities for future requirements.

Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Effective Date: 02/01/2022 Page 4 of 4

12. Requirements Certification: I certify that the requirement outlined in this justification is a Bona Fide Need of the Department of Veterans Affairs and that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Nancy Lee Date Visn 6 Designated Learning Officer VA Mid-Atlantic Healthcare Network-VISN 6

13. Approvals in accordance with the VHAPM Part 806.3 OFOC SOP:

a. Contracting Officer or Designee’s Certification (required): I certify that the foregoing justification is accurate and complete to the best of my knowledge and belief.

Cherisse Hall Date Branch Chief

NCO-06

b. One Level Above the Contracting Officer (Required over SAT but not exceeding $750K): I certify the justification meets requirements for other than full and open competition.

KEESHIA Digitally signed by

KEESHIA NEWMAN

Date: 2024.03.04 11:23:47 -05'00'

Keeshia Newman Date Division Chief

NCO-06

NEWMAN

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