36C24119Q0287-001.pdf

PERFORMANCE WORK STATEMENT

DEPARTMENT OF VETERAN AFFAIRS (VA)

VETERAN INTEGRATED SERVICE NETWORK (VISN 1)

PROJECT OVERVIEW

The following scope of work for advertising and related services to be provided on the New England Cable News on behalf of the VA New England Healthcare System. The service is requested to have a base year (12 months) and up to four (4) potential annual option years to be exercised at the discretion of the government.

A. GENERAL INFORMATION

1. Title of Project: Utilize New England Cable News Channels - Advertising and Marketing campaign

2. Scope of Work: The contractor shall provide the resources and services necessary to complete:

Public Service announcements in prime VA hospital markets for local news and weather in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut.

VA shall provide all media material to be broadcast.

Sponsorship on New England Cable News Channels with 21 mentions per week, 84 commercials per month, video pre-roll and web graphic with click thru on NECN.com

DAY TIME PROGRAM 000's

MONTHLY

SPOTS

M‐F 7‐9A NECN MORNING NEWS (6 SPOTS PER WEEK) 12 24

M‐F 7‐

730P NECN THE TAKE / NE BUSINESS (6 SPOTS PER WEEK) 8 24

M‐F 9‐

11P NECN NEWS AT 9P (6 SPOTS PER WEEK) 12 24

SA‐SU 7‐9A NECN WEEKEND NEWS (3 SPOTS PER WEEK) 8 12

M‐SU

5A‐

2A ROTATION (4 SPOTS PER WEEK) 3 16

M‐SU

5A‐ 1A

NEWS BILLBOARD SPONSORSHIPS (:05 SECOND AUDIO / VIDEO MENTIONS PER

MONTH) 20

MON‐

SUN ROS NECN.COM SCHEDULE: 1

** HOME PAGE TAKEOVERS (5X TOTAL / DATES TBD)

VIDEO PRE‐ROLL ON NECN.COM

PLUS ONE 2.5 MINUTE NEWS SEGMENT IN THE HUB TODAY ON NBC 10 TO RUN

IN SEPTEMBER

NECN TV TO RUN WEEKS OF

4/1, 4/8, 4/15, 4/22, 4/29, 5/6, 5/13, 5/20, 5/27,6/3, 6/10, 6/17, 6/24, 7/29, 8/5, 8/12, 8/19, 8/26, 9/2,9/9, 9/16, 9/23, 9/30, 10/7, 10/14, 10/21, 10/28, 11/4. 11/11, 11/18, 12/2, 12/9, 12/16, 12/23, 3/4, 3/11, 000’s column - number of viewers reached in thousands per time slot.

1. Performance Period: The contractor shall deliver services between the estimated dates of April 1, 2019 through March 31, 2020, unless otherwise directed by the Contracting Officer.

2. Managing Agency: The VISN 1 Business Office is managing this project. The VISN 1 Outreach Coordinator, in consultation with the Contracting Officer’s Representative (COR), shall be the contractor’s principal point of contact regarding the execution of the contract’s requirements. This person shall be identified upon award.