24-8318_Supplemental_Information_-_Visitor_Behavior_Report.pdf

December 2024 Visitor Metrics & Q1 FY25 Visitor Behavior Report

1) Highlights: pg. 3 - 9

2) Monthly Executive Summary: pgs. 10 – 16

3) Quarterly Executive Summary: pgs. 17 – 24

4) Quarterly Visitor Behavior Report: pgs. 25 – 45

a) Pre-visit: pgs. 25 - 31

b) Travel Party Profile: pgs. 32 - 37

c) Trip Experience: pgs. 38 - 43

d) Post-trip Evaluation: pgs. 44 - 45

5) Destination Comparisons (Hotels only): pgs. 46 - 59

a) Monthly Comparisons: pgs. 46 - 52

b) Fiscal Year-to-Date (FYTD) Comparisons: pgs. 53 - 59

6) Industry Data: pgs. 60 - 65

PARADISECOAST.COM

TABLE OF CONTENTS

HIGHLIGHTS

DECEMBER 2024 | Key Performance Metrics

PARADISECOAST.COM

Metric December 2023 December 2024 Percent Change

Visitors 247,200 259,900 + 5.1%

Visitor Days 1,624,100 1,832,300 + 12.8%

Direct Spending $245,115,300 $260,486,200 + 6.3%

Economic Impact $340,220,000 $359,991,900 + 5.8%

Room Nights 249,500 267,100 + 7.1%

Occupancy 64.1% 66.9% + 4.4%

Average Daily Rate $353.02 $349.99 - 0.9%

RevPAR $226.29 $234.14 + 3.5%

FYTD 2024 | Key Performance Metrics

PARADISECOAST.COM

Metric FYTD 2024 FYTD 2025 Percent Change

Visitors 637,900 662,800 + 3.9%

Visitor Days 4,045,100 4,357,700 + 7.7%

Direct Spending $596,322,800 $627,975,600 + 5.3%

Economic Impact $827,696,000 $868,372,400 + 4.9%

Room Nights 657,200 706,000 + 7.4%

Occupancy 57.6% 58.6% + 1.7%

Average Daily Rate $301.40 $293.72 - 2.5%

RevPAR $173.61 $172.12 - 0.9%

PARADISECOAST.COM

FYTD | VISITOR ORIGIN REGIONS

18.2%

13.5%

22.5%

26.8%

5.0%

14.0%

Florida 120,500

Southeast 89,600

Northeast 149,300

Midwest 177,600

West 32,900

International 92,900

FYTD 2024 FYTD 2025 Percent Change (±Δ%)

Region # Visitors % Share # Visitors % Share # Visitors % Share

Florida 115,100 18.0% 120,500 18.2% +4.7% +0.8%

Southeast 89,900 14.1% 89,600 13.5% -0.3% -4.1%

Northeast 144,200 22.6% 149,300 22.5% +3.5% -0.4%

Midwest 166,200 26.1% 177,600 26.8% +6.9% +2.8%

West 36,800 5.8% 32,900 5.0% -10.6% -14.0%

Canada 31,500 4.9% 38,400 5.8% +21.9% +17.3%

Europe 41,100 6.4% 39,700 6.0% -3.4% -7.0%

UK [17,300] [2.7%] [13,900] [2.1%] -19.7% -22.7%

Germany [11,900] [1.9%] [16,500] [2.5%] 38.7% 33.4%

Other Europe [11,900] [1.9%] [9,300] [1.4%] -21.8% -24.8%

C/S America 4,600 0.7% 7,000 1.0% +52.2% +46.5%

Other 8,500 1.3% 7,800 1.2% -8.2% -11.7%

Total 637,900 100.0% 662,800 100.0%

OCT - DEC 2024 | TOP ORIGIN STATES1

State O-D 2023 O-D 2024

Florida 18% 18%

New York 5% 7%

Illinois 5% 6%

Ohio 5% 5%

Pennsylvania 5% 5%

Michigan 3% 4%

Georgia 2% 3%

New Jersey 4% 3%

Minnesota 3% 3%

Massachusetts 3% 3%

Indiana 2% 3%

Tennessee 3% 2%

North Carolina 2% 2%

Texas 2% 2%

Virginia 1% 2%

Missouri 1% 2%

Colorado 2% 2%

Wisconsin 3% 2%

Oct-Dec 2024 Visitation by State

1 Sources: DSG Data & Zartico Data

© GeoNames, Microsoft, TomTom Powered by Bing

7%

6% 5%

5%

4%

3%

3%

2% 2%

2%2%

18%

3%

2%

2%

2%

OCT - DEC 2024 | TOP ORIGIN MARKETS1

Market O-D 2023 O-D 2024

Miami-Fort Lauderdale 8% 8%

New York 4% 6%

Chicago 6% 5%

Boston 3% 4%

Detroit 3% 3%

Fort Myers & Surrounding Areas 4% 3%

Cleveland-Akron 2% 3%

Washington, DC-Hagerstown 2% 3%

Philadelphia 2% 2%

Atlanta 2% 2%

Tampa-St. Petersburg 2% 2%

Minneapolis-Saint Paul 2% 2%

Pittsburgh 2% 2%

Indianapolis 2% 2%

Orlando-Daytona Beach-Melbourne 1% 2%

Cincinnati 2% 2%

Hartford-New Haven 2% 2%

Baltimore 1% 2%

Champaign-Springfield-Decatur 1% 2%

Oct-Dec 2024 Visitation by Market

1 Sources: DSG Data & Zartico Data

<1%

1%

2%

3%

4%

5%

6%

8% (Miami-Ft. Lauderdale)

OCT - DEC 2024 | Highlights & Potential Areas of Concern

Highlights

• Key Metrics for Oct-Dec 2024 (Q1 FY25) were up Year-over-Year. Although Average Daily Rate (ADR) slipped

2.5%, the increased visitation/demand more than offset the small decrease in average room rates.

• The portion of visitors who stayed in hotels/resorts increased (29% → 34%), as did the portion of visitors who reported using hotel websites/apps to help plan their trip (10% → 16%).

• International visitation accounted for 14.0% of all visitors, with Canada (5.8%), Germany (2.5%), and the UK (2.1%) leading international origin countries.

Potential Areas of Concern

• With multiple new properties set to open in Q2/Q3 of FY25, we could see a dip in occupancy rates when hundreds of additional rooms come online.

• The portion of visitors who were first-time visitors was 20%, down from 24% last year.

• Slight decreases in “definitely” recommending the area and returning to the area.

• Note: may be related to hurricane recovery post-Milton.

MONTHLY

EXECUTIVE

SUMMARY

1.62m

1.83m

DECEMBER 2024 | VISITATION & ROOM NIGHTS

247k 250k 260k 267k

Dec-23 Dec-24

VISITORS

259,900

ROOM NIGHTS

267,100

+ 5.1% from 2023 + 7.1% from 2023

VISITOR DAYS

1,832,300

+ 12.8% from 2023

DECEMBER 2024 | SPENDING & ECONOMIC IMPACT1

$245m

$340m

$260m

$360m

Dec-23 Dec-24

DIRECT SPENDING

$260,486,200

ECONOMIC IMPACT

$359,991,900

+ 6.3% from 2023 + 5.8% from 2023

1 The IMPLAN multiplier for Collier County was 1.388 for 2023 and is 1.382 in 2024.

$353.02 $349.99

Dec-23 Dec-24

DECEMBER 2024 | OVERALL LODGING METRICS1,2

AVERAGE DAILY RATE

$349.99

OCCUPANCY RATE

66.9%

REVENUE PER AVAILABLE ROOM

$234.14

64.1% 66.9%

+ 4.4% from 2023 - 0.9% from 2023 + 3.5% from 2023

$226.29 $234.14

1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data.

2 Overall Lodging Metrics are reflective of paid accommodations as a whole, including both hotels and vacation rentals within Collier County.

$356.87 $349.40

Dec-23 Dec-24

DECEMBER 2024 | HOTEL LODGING METRICS1,2

AVERAGE DAILY RATE

$349.40

OCCUPANCY RATE

64.8%

REVENUE PER AVAILABLE ROOM

$226.41 62.1% 64.8%

+ 4.3% from 2023 - 2.1% from 2023 + 2.1% from 2023

$221.74 $226.41

1 Source: STR data 2 Lodging metrics on this slide are only reflective of the hotels within Collier County.

DECEMBER 2024 | VISITOR ORIGIN

FLORIDA VISITORS

45,400

OUT-OF-STATE VISITORS

214,500

41k 41k

58k 62k

13k

33k

45k 39k

57k

67k

15k

37k

Florida Southeast Northeast Midwest West International

Dec-23 Dec-24

DECEMBER 2024 | OVERNIGHT VISITOR ORIGIN TREND

14% 15%

21%

27%

7%

16%

14%

12%

22%

28%

5%

19%

Dec-23 Dec-24

QUARTERLY

EXECUTIVE

SUMMARY

4.05m 4.36m

OCT - DEC 2024 | VISITATION & ROOM NIGHTS

638k 657k663k 706k

Oct-Dec '23 Oct-Dec '24

VISITORS

662,800

ROOM NIGHTS

706,000

+ 3.9% from 2023 + 7.4% from 2023

VISITOR DAYS

4,357,700

+ 7.7% from 2023

OCT - DEC 2024 | SPENDING & ECONOMIC IMPACT1

596.32m

827.70m

627.98m

868.37m

Oct-Dec '23 Oct-Dec '24

DIRECT SPENDING

$627,975,600

ECONOMIC IMPACT

$868,372,400

+ 5.3% from 2023 + 4.9% from 2023

1 The IMPLAN multiplier for Collier County was 1.388 for 2023 and is 1.382 in 2024.

OCT - DEC 2024 | SPENDING BY CATEGORY

$15,783,400

$46,102,400

$57,536,800

$58,824,500

$70,588,200

$171,270,100

$207,870,200

$16,406,900

$45,743,800

$51,462,600

$53,962,700

$69,249,600

$161,426,700

$198,070,500

Other

Entertainment

Transportation

Groceries

Shopping

Restaurants

Accommodations

Oct-Dec '23

Oct-Dec '24

$301.40 $293.72

Oct-Dec '23 Oct-Dec '24

OCT - DEC 2024 | OVERALL LODGING METRICS1

AVERAGE DAILY RATE

$293.72

OCCUPANCY RATE

58.6%

REVENUE PER AVAILABLE ROOM

$172.12

57.6% 58.6%

+ 1.7% from 2023 - 2.5% from 2023 - 0.9% from 2023

$173.61 $172.12

1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data.

$289.26 $288.72

Oct-Dec '23 Oct-Dec '24

OCT - DEC 2024 | HOTEL LODGING METRICS1

AVERAGE DAILY RATE

$288.72

OCCUPANCY RATE

62.7%

REVENUE PER AVAILABLE ROOM

$180.92

63.1% 62.7%

- 0.7% from 2023 - 0.2% from 2023 - 0.9% from 2023

$182.62 $180.92

1 Source: STR

OCT - DEC 2024 | VISITOR ORIGIN

FLORIDA VISITORS

120,500

OUT-OF-STATE VISITORS

449,400

115k

90k

144k

166k

37k

86k

121k

90k

149k

178k

33k

93k

Oct-Dec '23 Oct-Dec '24

OCT-DEC 2024 | OVERNIGHT VISITOR ORIGIN TREND

14% 15%

21%

27%

7%

16%

14% 13%

22%

27%

5%

19%

4a

OCT-DEC

VISITOR BEHAVIOR:

PRE-VISIT

OCT - DEC 2024 | TRIP PLANNING CYCLE

1%

7%

15%

26%

29%

13%

9%

4%

7%

16%

24%

33%

11%

5%

More than 1 year

7 months - 1 year

5 - 6 months

3 - 4 months

1 - 2 months

2 - 4 weeks

A week or less

Oct-Dec '23

Oct-Dec '24

61 59

Days

Median Trip Planning Time

OCT - DEC 2024 | TRIP PLANNING SOURCES1

4%

26%

<1%

<1%

<1%

<1%

<1%

1%

2%

2%

4%

9%

10%

10%

16%

16%

21%

28%

5%

21%

1%

1%

1%

2%

2%

3%

1%

1%

6%

7%

12%

13%

10%

21%

25%

26%

Other

None

Printed advertisements

Newspapers/magazines

Television advertisements

ParadiseCoast.com

Collier County CVB

Visitor guides

Deal-based promotion

AAA

Trip planning website/app

Booking website/app

Social media

Vacation rental site

Hotel website/app

Airline website/app

Talked to friends

Search engines

Oct-Dec '23

1 Multiple responses permitted.

OCT - DEC 2024 | REASONS FOR VISITING1

2%

2%

3%

4%

5%

7%

8%

11%

30%

60%

4%

4%

2%

7%

5%

3%

5%

16%

28%

59%

Other

Cultural activities

Fishing trip

Business

Special event

Golf/tennis trip

Sporting event

Special occasion

Visit friends/family

Vacation/getaway

Oct-Dec '241 Multiple responses permitted.

OCT - DEC 2024 | REASONS FOR CHOOSING1,2

36%

35%

25%

20%

20%

16%

12%

10%

9%

9%

8%

8%

6%

3%

2%

2%

Oct-Dec '24

Beaches

Friends/family live here

Quiet/relaxing

Previous experience

Family-friendly destination

Restaurants

Meeting/event hosted here

Quality of accommodations

Shopping

Not crowded

Recommendation

Golf

Trying something new

Deal/promotion

Wellness

Appealing advertisements

40%

32%

30%

26%

24%

17%

13%

9%

13%

9%

14%

6%

9%

2%

6%

3%

Oct-Dec '23

1 Multiple responses permitted.

2 “Reason for choosing” refers to respondents reported reason for choosing to visit Naples as opposed to other Florida destinations.

OCT - DEC 2024 | DESTINATIONS CONSIDERED1

5%

1%

1%

2%

2%

2%

3%

4%

4%

79%

5%

1%

4%

3%

3%

3%

8%

4%

8%

74%

Other

West Palm Beach

Ft. Lauderdale

Sarasota - Bradenton

Clearwater

St. Petersburg

Florida Keys

Miami

Fort Myers - Sanibel

No other destinations

Oct-Dec '23

76%

6% 2%

6% 2% 3% 1% 1% 1% 1% 1%

80%

6% 4% 3% 2% 2% 1% 1% 1% <1% <1%

RSW MIA PGD FLL MCO TPA PBI PIE Other SRQ APF

Oct-Dec '23 Oct-Dec '24

OCT - DEC 2024 | TRANSPORTATION

62%

37%

1% <1% <1%

61%

39%

<1% <1% <1%

Fly Drive Boat Bus Other

4b

OCT-DEC

VISITOR BEHAVIOR:

TRAVEL PARTY

PROFILE

OCT - DEC 2024 | TRAVEL PARTY TYPE

14%

35% 36%

12%

3%

12%

36%

41%

9%

2%

Solo Couple Family Friends Other

OCT - DEC 2024 | PREVIOUS VISITS

24%

26%

20%

30%

20%

29%

18%

33%

1st time visitor 2 – 5 times 6 – 10 times 11+ times

OCT - DEC 2024 | VISITOR AGES

20%

35%

23%

18%

4%

23%

35%

19%

18%

5%

Over 65

50 - 64

35 - 49

25 - 34

18 - 24

Oct-Dec '23 Oct-Dec '24

Years

Median Age

OCT - DEC 2024 | VISITOR RACE & GENDER1

1%

<1%

2%

2%

6%

89%

1%

<1%

2%

4%

5%

88%

Another race/ethnicity

Native/Indigenous

Asian/Pacific Islander

Black/African American

Hispanic/Latino

White/Caucasian

Oct-Dec '23 Oct-Dec '24

43%

57%

43%

57%

Male Female

1 Of person interviewed. Females are generally more likely to agree to participate in survey research.

OCT - DEC 2024 | VISITOR INCOME

25%

15%

17%

22%

10%

11%

23%

12%

14%

23%

13%

15%

Over $250,000

$200,000 - $249,999

$150,000 - $199,999

$100,000 - $149,999

$75,000 - $99,999

Less than $75,000

Oct-Dec '23 Oct-Dec '24

$147,800

$165,900

Annual HHI

Median Household Income

4c

VISITOR BEHAVIOR:

TRIP

EXPERIENCE

OCT - DEC 2024 | TRIP CHARACTERISTICS

NIGHTS STAYED

6.6

TRAVEL PARTY SIZE

2.9

2.8 2.9

6.3 6.6

OCT - DEC 2024 | TYPE OF ACCOMODATIONS

8%

1%

<1%

<1%

18%

17%

22%

34%

6%

<1%

<1%

1%

19%

21%

24%

29%

Did not stay overnight

Other

Bed & Breakfast

Campground/RV

Personal condo/2nd home

Stayed with friends/family

Vacation rental

Hotel/motel/resort

OCT - DEC 2024 | AREAS VISITED1

<1%

<1%

1%

1%

2%

3%

4%

6%

33%

83%

1%

2%

2%

3%

3%

7%

6%

9%

38%

80%

Copeland

Chokoloskee

Ave Maria

Immokalee

Golden Gate

Goodland

Everglades City

Isles of Capri

Marco Island

Naples

Oct-Dec '241 Multiple responses permitted.

OCT - DEC 2024 | TRIP ACTIVITIES1

66%

66%

36%

31%

31%

27%

22%

17%

15%

13%

7%

6%

5%

4%

3%

3%

3%

0%

Oct-Dec '24 61%

72%

43%

26%

37%

22%

17%

24%

21%

18%

9%

7%

6%

7%

8%

4%

5%

2%

Oct-Dec '23

Beach

Dining out

Visit friends/family

Water activities

Shopping/antiquing

Active outdoor activities

Visit local attractions

Sightseeing/touring

Nature & parks

Bars/nightlife

Special event

Cultural activities

Sporting event

Everglades tour

Art galleries/shows

Business/meeting

Spas

Gambling

OCT - DEC 2024 | VISITOR SPENDING

$2,653

$935

$147

$2,703

$947

$144

Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day

4d

VISITOR BEHAVIOR:

POST-TRIP

EVALUATION

OCT - DEC 2024 | POST-TRIP EVALUATIONS

2%

<1%

1%

20%

77%

1%

<1%

2%

17%

80%

Not sure

Definitely not

Probably not

Probably

Definitely

8.7 8.7

Value for travel dollar

VALUE FOR TRAVEL DOLLAR1,2

1 10-point scale where 10 is “excellent” and 1 is “poor”.

2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving lower ratings.

3%

<1%

1%

19%

77%

2%

<1%

2%

14%

82%

Not sure

Definitely not

Probably not

Probably

Definitely

Oct-Dec '23

Oct-Dec '24

Will recommend the Naples area?

Will return to the Naples area?

5a

MONTHLY

DESTINATION

COMPARISONS

MONTHLY COMPARISONS | SUPPLY

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests.

Hotel Supply (Rooms) Δ% in Supply from December 2023

Total Total

Miami 2,030,066 - 0.3%

Ft. Lauderdale 1,209,713 - 0.4%

Palm Beach 598,548 + 1.0%

Sarasota 378,975 - 1.3%

Ft. Myers 371,380 + 4.4%

Florida Keys 330,305 + 1.4%

St. Petersburg 321,160 - 9.1%

Clearwater 277,574 - 1.1%

Naples 259,005 + 12.7%

MONTHLY COMPARISONS | DEMAND

Hotel Demand (Rooms) Δ% in Demand from December 2023

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Miami 1,265,977 175,248 94,604 1,535,829 - 1.2% + 5.3% + 7.6% 0.0%

Ft. Lauderdale 748,633 108,608 28,699 885,940 - 0.4% - 11.9% - 9.4% - 2.3%

Palm Beach 346,527 87,165 9,438 443,129 + 3.1% + 48.4% - 5.2% + 9.5%

Sarasota 212,718 45,559 10,569 268,846 + 11.2% + 11.1% + 26.7% + 11.7%

St. Petersburg 193,445 47,057 6,950 247,452 + 17.2% + 23.6% + 149.6% + 20.2%

Ft. Myers 187,759 30,295 21,840 239,893 + 8.0% + 0.7% + 1.0% + 6.4%

Florida Keys 212,184 25,332 816 238,332 - 0.7% - 4.7% + 23.1% - 1.1%

Clearwater 172,805 38,909 186 211,899 + 26.5% + 20.8% - + 25.5%

Naples 126,820 41,017 0 167,837 + 15.8% + 24.2% - 100.0% + 17.5%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests.

MONTHLY COMPARISONS | OCCUPANCY

Hotel Occupancy (%) Δ% in Occupancy from December 2023

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

St. Petersburg 60.2% 14.7% 2.2% 77.0% + 29.0% + 36.0% + 174.5% + 32.2%

Clearwater 62.3% 14.0% 0.1% 76.3% + 27.9% + 22.2% 0.0% + 26.9%

Miami 62.4% 8.6% 4.7% 75.7% - 0.9% + 5.6% + 7.9% + 0.3%

Palm Beach 57.9% 14.6% 1.6% 74.0% + 2.1% + 46.9% - 6.2% + 8.4%

Ft. Lauderdale 61.9% 9.0% 2.4% 73.2% 0.0% - 11.6% - 9.0% - 1.9%

Florida Keys 64.2% 7.7% 0.2% 72.2% - 2.0% - 6.0% + 21.5% - 2.4%

Sarasota 56.1% 12.0% 2.8% 70.9% + 12.7% + 12.6% + 28.3% + 13.2%

Naples 49.0% 15.8% 0.0% 64.8% + 2.8% + 10.3% - 100.0% + 4.3%

Ft. Myers 50.6% 8.2% 5.9% 64.6% + 3.5% - 3.5% - 3.2% + 1.9%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

MONTHLY COMPARISONS | REVENUE

Hotel Revenue (Millions of Dollars) Δ% in Revenue from December 2023

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Miami $351.98 $49.26 $12.49 $413.73 - 2.0% + 15.5% + 19.6% + 0.3%

Ft. Lauderdale $141.61 $21.33 $3.94 $166.88 - 3.1% - 10.1% + 0.3% - 4.0%

Palm Beach $104.62 $21.54 $1.02 $127.18 + 6.6% + 44.9% + 7.0% + 11.6%

Florida Keys $84.26 $8.50 $0.25 $93.01 - 3.4% - 8.0% - 0.5% - 3.9%

Naples $48.60 $10.04 $0.00 $58.64 + 12.6% + 29.4% - 100.0% + 15.1%

Sarasota $43.26 $8.43 $1.62 $53.31 + 16.3% + 22.2% + 56.4% + 18.1%

St. Petersburg $35.15 $7.39 $0.81 $43.36 + 25.5% + 26.1% + 246.0% + 27.1%

Clearwater $31.66 $7.23 $0.00 $38.90 + 38.8% + 29.4% - + 36.9%

Ft. Myers $29.52 $4.63 $2.88 $37.03 + 6.9% - 5.9% + 5.2% + 5.0%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

MONTHLY COMPARISONS | DAILY RATE

Hotel Average Daily Rate ($) Δ% in ADR from December 2023

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Florida Keys $397.10 $335.47 $311.41 $390.26 - 2.8% - 3.4% - 19.2% - 2.8%

Naples $383.25 $244.73 $0.00 $349.40 - 2.8% + 4.2% - 100.0% - 2.1%

Palm Beach $301.92 $247.08 $107.89 $287.00 + 3.4% - 2.4% + 12.9% + 1.9%

Miami $278.03 $281.12 $132.02 $269.39 - 0.8% + 9.8% + 11.1% + 0.4%

Sarasota $203.38 $185.09 $152.84 $198.29 + 4.6% + 10.0% + 23.4% + 5.7%

Ft. Lauderdale $189.16 $196.39 $137.34 $188.36 - 2.7% + 2.1% + 10.7% - 1.7%

Clearwater $183.23 $185.93 $6.69 $183.57 + 9.7% + 7.1% 0.0% + 9.1%

St. Petersburg $181.72 $157.13 $117.11 $175.23 + 7.0% + 2.0% + 38.6% + 5.8%

Ft. Myers $157.20 $152.88 $132.08 $154.37 - 1.0% - 6.6% + 4.2% - 1.3%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

MONTHLY COMPARISONS | REVPAR

Hotel Revenue Per Available Room ($) Δ% in RevPAR from December 2023

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Florida Keys $255.10 $25.73 $0.77 $281.59 - 4.7% - 9.2% - 1.8% - 5.2%

Naples $187.66 $38.76 $0.00 $226.41 - 0.1% + 14.9% - 100.0% + 2.1%

Palm Beach $174.79 $35.98 $1.70 $212.47 + 5.6% + 43.5% + 6.0% + 10.5%

Miami $173.38 $24.27 $6.15 $203.80 - 1.7% + 15.9% + 20.0% + 0.7%

Sarasota $114.15 $22.25 $4.26 $140.67 + 17.8% + 23.8% + 58.4% + 19.7%

Clearwater $114.07 $26.06 $0.00 $140.14 + 40.3% + 30.8% 0.0% + 38.5%

Ft. Lauderdale $117.06 $17.63 $3.26 $137.95 - 2.7% - 9.7% + 0.7% - 3.6%

St. Petersburg $109.45 $23.02 $2.53 $135.01 + 38.0% + 38.7% + 280.6% + 39.8%

Ft. Myers $79.48 $12.47 $7.77 $99.72 + 2.4% - 9.9% + 0.8% + 0.6%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

5b

FISCAL YTD

DESTINATION

COMPARISONS

FYTD COMPARISONS | SUPPLY

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests.

Hotel Supply (Rooms) %Δ in Supply from FYTD 2024

Total Total

Miami 5,971,622 -0.2%

Ft. Lauderdale 3,584,647 0.0%

Palm Beach 1,770,283 +0.3%

Sarasota 1,132,796 -0.8%

Ft. Myers 1,078,817 +4.3%

Florida Keys 980,260 +0.7%

St. Petersburg 952,369 -9.2%

Clearwater 823,233 -2.4%

Naples 764,774 +14.3%

FYTD COMPARISONS | DEMAND

Hotel Demand (Rooms) %Δ in Demand from FYTD 2024

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Miami 3,421,254 656,377 257,245 4,334,876 +0.2% +4.1% +5.6% +1.0%

Ft. Lauderdale 2,076,770 404,378 68,764 2,549,912 +1.5% 0.0% -28.4% +0.1%

Palm Beach 954,337 284,726 23,730 1,262,793 +5.7% +22.7% -7.9% +8.8%

Sarasota 644,470 166,056 24,624 835,150 +14.3% +37.7% -11.9% +17.2%

St. Petersburg 520,718 180,915 17,841 719,474 +10.6% +24.3% +160.6% +15.4%

Ft. Myers 524,498 129,348 51,229 705,074 +6.1% +6.1% -4.1% +5.3%

Florida Keys 557,208 77,623 6,145 640,977 -4.7% -9.6% +324.2% -4.6%

Clearwater 435,377 176,408 186 611,971 +8.7% +50.1% -1.8% +18.0%

Naples 337,795 138,443 - 476,236 +16.9% +5.0% - +13.0%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

FYTD COMPARISONS | OCCUPANCY

Hotel Occupancy (%) %Δ in Occupancy from FYTD 2024

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

St. Petersburg 54.7% 19.0% 1.9% 75.5% +21.8% +37.0% +187.1% +27.2%

Clearwater 52.9% 21.4% 0.0% 74.3% +11.3% +53.8% +0.7% +20.9%

Sarasota 56.9% 14.7% 2.2% 73.7% +15.2% +38.7% -11.2% +18.1%

Miami 57.3% 11.0% 4.3% 72.6% +0.3% +4.2% +5.8% +1.2%

Palm Beach 53.9% 16.1% 1.3% 71.3% +5.3% +22.3% -8.2% +8.4%

Ft. Lauderdale 57.9% 11.3% 1.9% 71.1% +1.5% 0.0% -28.4% +0.1%

Florida Keys 56.8% 7.9% 0.6% 65.4% -5.4% -10.2% +321.2% -5.3%

Ft. Myers 48.6% 12.0% 4.7% 65.4% +1.7% +1.7% -8.1% +0.9%

Naples 44.2% 18.1% - 62.3% +2.3% -8.1% - -1.2%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

FYTD COMPARISONS | REVENUE

Hotel Revenue (Millions of Dollars) %Δ in Revenue from FYTD 2024

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Miami $789.98 $164.21 $32.69 $986.87 +3.0% +12.3% +16.0% +4.8%

Ft. Lauderdale $363.04 $79.62 $9.24 $451.90 +3.1% +0.6% -19.1% +2.1%

Palm Beach $235.67 $67.71 $2.61 $305.99 +10.2% +12.5% +11.7% +10.7%

Florida Keys $188.59 $24.94 $3.76 $217.29 -6.0% -11.3% +690.0% -5.2%

Sarasota $118.07 $32.37 $3.51 $153.95 +19.0% +51.6% +17.6% +24.6%

Naples $102.80 $34.97 - $137.77 +13.0% +8.9% - +11.8%

St. Petersburg $88.62 $29.28 $2.03 $119.93 +12.4% +30.4% +269.6% +17.7%

Clearwater $74.50 $32.44 $0.00 $106.94 +9.5% +63.5% -11.7% +21.7%

Ft. Myers $75.72 $19.54 $6.45 $101.71 +4.4% -2.6% +1.4% +2.8%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

FYTD COMPARISONS | DAILY RATE

Hotel Average Daily Rate ($) %Δ in ADR from FYTD 2024

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Florida Keys $338.46 $321.27 $611.84 $339.00 -1.4% -1.9% +86.2% -0.6%

Naples $304.32 $252.59 - $289.28 -3.4% +3.7% - -1.1%

Palm Beach $246.95 $237.80 $109.96 $242.31 +4.3% -8.3% +21.3% +1.8%

Miami $230.90 $250.18 $127.06 $227.66 +2.8% +7.9% +9.8% +3.7%

Sarasota $183.20 $194.94 $142.55 $184.34 +4.1% +10.1% +33.4% +6.3%

Ft. Lauderdale $174.81 $196.89 $134.43 $177.22 +1.6% +0.6% +13.0% +2.0%

Clearwater $171.12 $183.89 $6.69 $174.75 +0.8% +8.9% -10.1% +3.1%

St. Petersburg $170.19 $161.83 $113.57 $166.69 +1.7% +4.9% +41.8% +2.0%

Ft. Myers $144.36 $151.08 $125.88 $144.25 -1.6% -8.3% +5.8% -2.4%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

FYTD COMPARISONS | REVPAR

Hotel Revenue Per Available Room ($) %Δ in RevPAR from FYTD 2024

Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total

Florida Keys $192.39 $25.44 $3.84 $221.67 -6.7% -12.0% +684.4% -5.9%

Naples $134.42 $45.73 - $180.14 -1.2% -4.8% - -2.2%

Palm Beach $133.13 $38.25 $1.47 $172.85 +9.8% +12.1% +11.4% +10.4%

Miami $132.29 $27.50 $5.47 $165.26 +3.1% +12.4% +16.2% +5.0%

Sarasota $104.23 $28.58 $3.10 $135.90 +19.9% +52.8% +18.5% +25.5%

Clearwater $90.50 $39.41 $0.00 $129.91 +12.2% +67.5% -9.5% +24.7%

Ft. Lauderdale $101.28 $22.21 $2.58 $126.07 +3.1% +0.6% -19.1% +2.1%

St. Petersburg $93.06 $30.74 $2.13 $125.93 +23.8% +43.6% +307.2% +29.7%

Ft. Myers $70.19 $18.11 $5.98 $94.28 +0.1% -6.7% -2.8% -1.5%

1 Metrics provided by STR.

2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.

3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.

4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30

INDUSTRY

DATA

INDUSTRY DATA | CURRENT EMPLOYMENT

October November December January February March April May June July August September

FY23 27,400 29,600 30,500 31,100 31,600 32,100 31,600 30,100 28,300 27,600 27,400 27,300

FY24 29,400 31,300 32,100 32,200 32,800 32,900 32,800 31,700 30,400 30,000 29,900 29,600

FY25 30,000 31,900 (P)

27,000

28,000

29,000

30,000

31,000

32,000

33,000

34,000

M o n th ly D ir e ct

L e is u re

H o sp it a lit y E m p lo y m e n t

Collier County Direct Leisure and Hospitality Employment1

1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted.

(P) Preliminary.

https://www.bls.gov/regions/southeast/fl_naples_msa.htm#eag

INDUSTRY DATA | RSW TOTAL PASSENGER TRAFFIC

October November December January February March April May June July August September

FY23 432,667 812,305 862,368 932,896 967,416 1,166,442 981,216 760,330 643,486 670,818 601,542 560,358

FY24 737,527 953,025 1,094,783 1,108,190 1,223,761 1,509,777 1,133,256 843,270 696,867 677,137 614,531 523,004

FY25 657,488 919,108

350,000

550,000

750,000

950,000

1,150,000

1,350,000

1,550,000

1,750,000

R S W

T o ta l P a ss e n g e r

T ra ff ic

Southwest Florida International Airport (RSW) Total Passenger Traffic1

1 SOURCE: Lee County Port Authority Monthly Statistics.

https://www.flylcpa.com/monthlystats/

INDUSTRY DATA | RSW INFLOW (DEPLANEMENTS)

October November December January February March April May June July August September

FY23 232,239 407,927 447,666 462,851 495,943 582,580 452,356 356,361 316,887 333,862 296,092 285,679

FY24 388,153 479,404 567,439 542,929 628,786 759,836 514,166 401,868 343,614 336,069 303,982 264,625

FY25 356,316 463,688

150,000

250,000

350,000

450,000

550,000

650,000

750,000

850,000

R S W

D e p la n e m e n ts

Southwest Florida International Airport (RSW) Deplanements1

INDUSTRY DATA | RSW OUTFLOW (ENPLANEMENTS)

October November December January February March April May June July August September

FY23 200,428 404,378 414,702 470,045 471,473 583,862 528,860 403,969 326,599 336,956 305,450 274,679

FY24 349,374 301,172 455,420 565,261 594,975 749,941 619,090 441,402 353,253 341,068 310,549 258,379

FY25 301,172 455,420

150,000

250,000

350,000

450,000

550,000

650,000

750,000

850,000

R S W

E n p la n e m e n ts

Southwest Florida International Airport (RSW) Enplanements1

INDUSTRY DATA | LICENSED RENTAL UNITS

Licensed Transient Rental Units as of January 1st, 20241

Hotel Motel Vacation Rental Total

Naples 5,315 1,368 2,513 9,196

Marco Island 1,299 97 1,878 3,274

Immokalee 0 70 98 168

Golden Gate 0 116 0 116

Everglades City 38 36 20 94

Chokoloskee 0 13 1 14

Goodland 0 5 8 13

Ave Maria 0 0 6 6

Ochopee 0 0 1 1

Total 6,652 1,705 4,525 12,882

1 SOURCE: Florida Department of Business & Professional Regulation.

http://www.myfloridalicense.com/DBPR/hotels-restaurants/lodging-public-records/#1506103441333-8b2004e9-a9ce

THANK YOU