2-Attachment B - Respondent Proposal Introduction and Solution Approach (4).docx

This is a Request for Proposal attachment document from the City of Detroit Office of Contracting and Procurement (OCP) on behalf of the City Council Department seeking qualified respondents to provide Marketing and Communication Consulting Services. The RFP requests proposals for strategizing and developing a media plan and various consulting services for a period of three (3) years. Respondents are required to submit a proposal introduction confirming the proposal's validity for one hundred twenty (120) days from the due date and thereafter until withdrawal, contract execution, or procurement termination, whichever occurs first. The submission must include a brief company description, commitment to perform work in accordance with RFP requirements, and evidence of required licenses or registrations. Additionally, respondents must provide a preliminary project schedule with completion dates and a technical approach describing procedures to be followed for service delivery.

The attachment specifies that respondents must present their solution and approach to meeting the requirements outlined in the RFP's Statement of Work section, along with a technical approach that demonstrates the firm's ability to identify, evaluate, and communicate while providing the requested services. The document does not contain specific pricing terms, set-aside information, incumbent details, or funding amounts within this attachment. Respondents should reference the complete RFP documentation for additional requirements, evaluation criteria, and contract terms.