19TH2026P0309 - Single Source Justification.pdf

This is a Single Source Justification document submitted by the U.S. Department of State's Office of the Procurement Executive for approval to award a sole-source contract to Plan B Media Public Company Limited in Bangkok, Thailand. The contracting activity is the Overseas Post in Bangkok under the Public Diplomacy Office.

The requirement is to provide media production and placement services on BTS train bodies to promote the America250 Campaign from February 10 to March 9, 2026 on the BTS green line (Sukhumvit line) in Bangkok, Thailand. The estimated total contract value is 1,260,000 baht, equivalent to approximately $40,527 USD, including options. Plan B Media will provide detailed scope including media formats, placement durations, and media platforms on BTS train bodies to effectively reach key audiences such as opinion leaders, academics, policymakers, and youth. The sole-source justification is based on Plan B Media's exclusive licensing rights to all media platforms on all BTS train lines and stations. Plan B Media is identified as the leading provider of out-of-home media services in Thailand and the ASEAN region with strategically located platforms designed to effectively engage diverse target audiences. The Contracting Officer has determined the anticipated cost to the government is fair and reasonable. The justification was certified on 1/15/2026 by Deborah MacLean, Counselor for Public Affairs at the U.S. Embassy Bangkok, and by Ramon J. Menendez-Carreira, Contracting Officer at the General Services Office, U.S. Embassy Bangkok, on 1/16/2026.