PERFORMANCE WORK STATEMENT (PWS)

Navy Public Affairs/Visual Information, Knowledge Management & Multimedia Services (Surface Warfare Magazine) for Naval Surface Forces Pacific

Part 1

General Information

1. GENERAL: This is a non-personal services contract to provide Public Affairs (PA)/Visual Information (VI), Knowledge Management (KM), and Multimedia services for Commander Naval Surface Forces Pacific (CNSP) Public Affairs Office. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor, who, in turn, is responsible to the Government.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform PA/VI and KM services as defined in this Performance Work Statement. The contractor shall perform in accordance with the standards in this contract.

1.2 Background: CNSP is responsible for the readiness of all surface ships in the U.S. Pacific Fleet (PACFLT). Our mission is to man, train, and equip the Surface Force to provide Fleet Commanders with credible naval power to control the sea and project power ashore. CNSP has an ongoing requirement to provide PA support so that the Naval Surface Force is perceived as a fleet that values command, fosters a culture of excellence, and turns readiness into lethality in support of the national defense strategy and in building America’s warfighting Navy.

The Surface Navy leverages the World Wide Web (WWW) to deliver web content, visual media, and social media products that provide unique, relevant, and engaging communication, promoting sharing and discussion among stakeholders on Navy web platforms. To continually measure and enhance the effectiveness of these efforts, the Surface Navy requires proactive maintenance of a sophisticated suite of web analysis tools and sites that streamline processes and filter content when publishing Surface Navy news and monitoring conversations across a vast array of public-domain sites. The Surface Navy also leverages print, broadcast, audiovisual, and in-person venues to disseminate Surface Navy public information. This is accomplished through communication products, including press releases, publications, graphics, and playbooks, written to inform stakeholders of Surface Navy objectives. Additional products used to educate internal and external stakeholders include videos posted on online platforms or distributed to appropriate venues, as well as talking points to support key leader engagements and community outreach events. All communication efforts support an overarching communication plan, which is reviewed and promulgated annually. CNSP PA continually gathers and analyzes data on Navy missions and relevant events to identify and develop products that best highlight and explain operational efforts to improve readiness and strengthen force capability.

Published annually, Surface Warfare Magazine (SWO Mag) is the professional magazine of the surface warfare community. This contract supports SWO Mag through content advisement, content contribution, and promulgation via social media and web services. The magazine’s purpose is to educate its readers on surface warfare missions and programs, with a particular focus on U.S. surface ships, commands, and annual awardees. This journal will also draw upon the Surface Force’s historical legacy to instill a sense of pride and professionalism among community members and to enhance readers' awareness of the importance of surface warfare to national security.

1.3 Objectives: The contractor shall design and maintain Surface Force unclassified and secret websites. The contractor shall provide public affairs support, including media integration/analysis, visual information, social media presence, and assistance with communication efforts such as PA Guidance (PAG), playbooks, media prep, response to query/briefing card (RTQ/BC), and other public affairs projects and assignments. The contractor shall provide PA/VI equipment and program management. The contractor shall design and produce a professional annual publication of Surface Warfare magazine in electronic and hard-copy formats.

1.4 Scope: The Contractor shall provide the following PA, VI, and KM services for the COMNAVSURFPAC Public Affairs Office:

1.4.1. Web Administration Services

1.4.2. Media Support Services

1.4.3. Media Integration/Analysis Services

1.4.4. PA/VI Equipment Support Services

1.4.5. Multimedia Specialist Services

1.5 Period of Performance: The period of performance shall be for one Base Year of 12 months and four 12-month option periods. The Period of Performance is as follows:

1.6 General Information

1.6.1 Quality Control: The contractor shall develop and maintain an effective quality control program (currently known as the Monthly Snapshot) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s quality control program is how it ensures that work complies with the contract requirements. After acceptance of the quality control plan, the contractor shall need to receive the contracting officer’s written acceptance of any proposed change to their QC plan.

1.6.2 Quality Assurance: The government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan. This plan ensures the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

1.6.3 Recognized Holidays: The contractor is not required to perform services on the following holidays:

New Year’s Day Martin Luther King Jr.’s Birthday President’s Day Memorial Day Juneteenth Independence Day Labor Day Columbus Day Veterans Day Thanksgiving Day Christmas Day

1.6.4 Hours of Operation: The contractor is responsible for conducting business between the hours of 0800-1630 Monday through Friday, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or Government-directed facility closings.

The Contractor must always maintain an adequate workforce to ensure uninterrupted performance of all tasks defined in this PWS when the Government facility is not closed for the reasons above. When hiring personnel, the contractor shall keep in mind that workforce stability and continuity are essential.

1.6.5 Place of Performance: The work to be performed under this contract will be performed at: COMNAVSURFPAC, 2841 Rendova Rd, San Diego, CA 92155.

1.6.6 Type of Contract: The Government will award a Firm Fixed Price (FFP) contract type with Cost Reimbursement CLINs for travel.

1.6.7 Security Requirements: Contractor personnel performing work under this contract must have a Secret Clearance at the time of the proposal submission and must maintain the level of clearance required for the life of the contract. The security requirements are in accordance with DD Form 254. Contractor personnel must abide by the command’s security requirements regarding email and electronic device use, as well as all other security directives.

1.6.7.1 Physical and Cyber Security: The contractor shall be responsible for safeguarding all Government equipment, information, and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured.

Shall ensure personnel have the proper and current IA certification to perform IA functions in accordance with Cyber Security Workforce program requirements identified in DoD 8140.01. Personnel shall meet applicable information assurance certification requirements, including (a) DoD-approved IA workforce certifications appropriate for each specified category and level and (b) appropriate operating system training for information assurance technical positions as required by DoD 8140.01. Personnel who do not have proper and current credentials shall be denied access to DoD information systems for the purpose of performing information assurance functions.

1. Media Integration Analyst; Key Personnel Security Clearance: Secret Degree in Analytics and/or Business Administration and/or Digital Media and/or Marketing and/or Media & Multimedia Arts preferred

Qualifications:

· At least 5+ years of experience with strategic communications, crisis communications, media research, and stakeholder engagement.

· Sharp, analytical mind with a history of turning data into actionable insights and recommendations to optimize communication campaigns.

· Must have knowledge of traditional and digital media and understand how and why they are utilized in developing strategic campaigns.

· Must have a strong working knowledge of digital media workflow, measurement, research, optimization, and testing methods.

· Must have outstanding written and verbal communication skills, including conducting executive-level presentations.

· Must have excellent project management skills, strong attention to detail, and cross-team collaboration capability.

· Advanced user of Microsoft Office Suite and reporting tools. Very strong Excel skills.

· Must orchestrate comprehensive writing and editing of diverse internal and external communication products, such as press releases, monthly playbooks, the Surface Warfare Magazine, briefing cards, talking points, responses to queries, media kits, media preps, standard operating procedures, emergency response plans, and training materials.

· Must formulate, execute, and analyze communication plans that effectively align with Surface Force priorities and objectives, and subsequently direct creative tactics.

· Must develop compelling talking points, speeches, messages to the force, and video scripts tailored for CNSF and stakeholders, enhancing message delivery and impact.

· Must research, develop, and staff responses to routine media queries.

· Must coordinate the release of public information and develop plans for the release of official communications.

· Must coordinate and liaise with subordinate units and higher headquarters to facilitate media coverage of the command and Surface Force entities.

· Must provide strategic guidance to senior leaders on military public affairs.

· Must be willing to travel occasionally to support CNSP PA tasking.

2. SharePoint Technical Architect; Key Personnel Security Clearance: Secret A degree in MIS, CIS, or Computer Science is preferred.

Qualifications:

· Preferred certification - MCA: Microsoft SharePoint.

· Must have recent experience within 5 years in the design and implementation of a higher headquarters (Echelon 3) SharePoint collaboration site to include creating and customizing templates, taxonomy, and workflow.

· Must have recent experience within 5 years in the implementation of an ashore or afloat SharePoint environment.

· Must have experience utilizing PA/KM tools: Microsoft Office, Microsoft SharePoint and SharePoint Services, SharePoint Designer, .NET Framework, C#, JavaScript, SharePoint Online (Office 365) and SharePoint On Premise PowerApps, Flow, Logic Apps, Microsoft Graph, SharePoint modern pages and web parts, and leading migration projects to SharePoint Online or OnPrem (using Metalogix, AvePoint, ShareGate, etc).

· Must have excellent communication and organization skills, business analysis capabilities, documentation skills, self-motivation, project leadership expertise, and maintain outstanding professionalism.

· Experience creating custom sites, custom master pages, page layouts, custom web parts, display templates, and branding.

3. SharePoint Systems Administrator/Front End Specialist; Key Personnel Security Clearance: Secret A degree in MIS, CIS, or Computer Science is preferred.

Qualifications:

· Minimum Experience: At least ten (10) years of experience in business process analysis, knowledge management solutions, user interface development, business logic development.

· At least 7-10 years of relevant experience in SharePoint administration, business process analysis, or knowledge management solutions (military experience applicable).

· Preferred certification - SharePoint Certification or newer Office 365 Enterprise Administrator Expert Certification.

· Relevant Microsoft or SharePoint certifications preferred but not required.

· Must have at least five (5) years of experience in SharePoint 2013 and Infopath, and experience supporting a Microsoft software development environment.

· Experience supporting SharePoint environments (e.g., SharePoint 2013, SharePoint Online, or Microsoft 365), including legacy and modern implementations.

· Must have recent experience within 5 years in combined experience with cascading style sheets and custom coding (X) HTML, CSS, and basic JavaScript to troubleshoot issues within SharePoint.

· Experience using HTML, CSS, and JavaScript to customize, troubleshoot, and enhance SharePoint user interface.

· Must be familiar with browser testing and debugging.

· Must have recent experience within 5 years in designing and developing custom workflows.

· Experience designing, implementing, or supporting SharePoint workflows and business process automation.

· Must have deep knowledge of all out-of-the-box SharePoint features & configurations, and have experience with assisting customers to organize their SharePoint site content.

· Must have working knowledge of responsive web design, typography, color, design style, usability principles, and best practices.

· Must have the ability to establish project plans, regularly monitor and track progress on work projects, and ensure appropriate communication with project partners.

· Must have the ability to design, develop, test, and troubleshoot system applications.

· Must have strong analytical and problem-solving skills.

· Must have excellent verbal and written skills necessary in order to communicate intricate job-related processes to internal and external customers.

· Must have 3-5 years of experience utilizing PA/KM tools: Microsoft Office (including InfoPath and Visio), Microsoft SharePoint and SharePoint Services, and SharePoint Designer, converting business requirements into technical solutions, implementing and deploying custom SharePoint features to enhance out-of-the-box SharePoint functionality, and with permission levels on SharePoint sites for users and lists.

· Experience supporting Department of Defense (or similar) highly regulated environments preferred.

· Experience supporting knowledge management initiatives, including content organization, documentation management, and information architecture.

· Ability to coordinate with stakeholders, manage priorities, and support project planning and execution.

4. Multimedia Specialist; Key Personnel Security Clearance: Secret Bachelor’s degree or equivalent training and/or experience

Qualifications:

· Must have experience creating visual content across digital and video platforms, including video production, photography, and graphic design. Must be able to take CNSP public affairs-approved stories/text and transform them into engaging visual content through video, photography, and design using a variety of methods such as composition, lighting, color, typography, and visual storytelling techniques.

· Must have the ability to translate complex information into clear, engaging multimedia content for diverse audiences.

· Must have experience adapting content for multiple platforms while maintaining visual consistency and message alignment.

· Must have experience managing full-cycle video production, including pre-production (concept development, storyboarding, shot lists, logistics), production (on-location filming, lighting, and audio capture), and post-production (editing, sound design, color correction, color grading, and final delivery).

· Must have strong storytelling ability and the ability to effectively use B-roll to enhance narrative and engagement.

· Must have the ability to produce short-form video content and visual assets optimized for digital platforms such as DVIDS, Instagram, YouTube, and Facebook.

· Must have understanding of platform-specific formats, aspect ratios, and engagement-focused editing styles.

· Must have experience working under tight deadlines, including quick-turn or same-day content delivery when required.

· Must have the ability to manage full production timelines from pre-production planning through final delivery.

· Must have strong video editing capabilities, including sequencing, audio mixing, sound design, noise reduction, EQ balancing, and audio enhancement for clear dialogue and professional output.

· Must have experience with color correction and color grading to achieve consistent, high-quality visual results across projects.

· Must have the ability to deliver finalized content in multiple formats for print, web, social media, and internal distribution.

· Must have advanced knowledge of DSLR cameras, studio lighting equipment, and lighting techniques.

· Must have the ability to shoot high-quality footage in dynamic environments while maintaining proper exposure, focus, and composition.

· Must have experience capturing professional-grade audio using lavalier microphones, shotgun microphones, and external audio recorders during production when needed.

· Must have the ability to properly set up and light interviews for both photo and video production.

· Must have the ability to work independently in the field and make real-time technical and creative decisions.

· Must be comfortable transporting, setting up, and operating camera, lighting, and audio equipment in dynamic environments.

· Must maintain strong file organization, naming conventions, and archiving practices for photo and video assets.

· Must have working knowledge of file formats, codecs, compression settings, and delivery specifications for web, social, and broadcast.

· Must be willing to travel occasionally to support CNSP PA tasking.

5. Social Media Director; Key Personnel Security Clearance: Secret Bachelor’s degree or equivalent training/experience

Qualifications:

· Must grow CNSP social media channels through aligned, eye-catching, and engaging content.

· Must communicate the value proposition of the Surface Force on social media.

· Must serve as a subject matter expert, instructor, and technical support representative to the Force.

· Must be able to take CNSP PA-approved stories/text and create visually appealing electronic media by using a variety of methods such as color, type, photo illustration, infographics, and various layout techniques.

· Must possess proofreading skills and ensure that requested text changes are incorporated into posts undergoing revision.

· Must possess advanced knowledge and use of content gathering techniques, lighting equipment, and lighting techniques.

· Experience working collaboratively with all internal and external team members, including website developers, Navy mass communication specialists, and public affairs officers, etc., to effectively communicate the Surface Force strategy.

· Must build a social media strategy for Surface Force communication plans.

· Must be able to prioritize and manage multiple tasks and meet agreed-upon deadlines.

· Must fulfill requests for social media guidance.

· Must produce and distribute still photo, text, and video content for Surface Force social media platforms.

· Must be able to analyze social media effectiveness.

· Must represent CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the SME for social media.

· Must support the PAO during prospective commanding officer/executive officer/command master chief briefings on all questions surrounding social media.

· Must provide technical support to commands on shore and afloat in setting up new channels and/or helping Unit Public Affairs Representatives to gain access to locked or deactivated accounts.

· Must be willing to travel occasionally to support CNSP PA tasking.

6. Public Affairs/Visual Information Program Manager; Key Personnel Security Clearance: Secret Bachelor’s degree or equivalent training/experience

Qualifications:

· Must provide Public Affairs and OPTASK Visual Information (PA/VI) program management support to the Commander, Naval Surface Force, U.S. Pacific Fleet’s (CNSP) Public Affairs Officer and Force Mass Communication Specialist

· Must provide expert-level policy, equipage, and training insight and oversight for CNSP’s PA/VI operational mission.

· Must ensure CNSP subordinate commands are capable of delivering accurate, timely, and effective visual information products that strategically communicate unit-level operations in support of surface force, fleet, and national objectives.

· Must inventory and manage still and video cameras, night vision equipment, laptops, editing software, and audio recording equipment.

· Must provide inputs and updates to established PA/VI policy. This includes, but is not limited to, force-level PA/VI-related naval instructions, naval messages, and Fleet-level policy documents.

· Must communicate and collaborate with the U.S. Pacific Fleet’s VI Program Director regarding Pacific fleet-level policy alignment.

· Must provide inputs and updates to established force-wide OPTASK VI and Unit Public Affairs Officer (UPAR) equipment standards and requirements for relevant instructions, messages, and AELs.

· Must review unit PA/VI status reports to ensure adherence to administrative and equipment requirements and assist units in identifying solutions for realignment with established standards.

· Must distribute as-needed replacement PA/VI equipment to CNSP units, including physical delivery or shipment.

· Must provide assistance and expertise to CNSP units in the ordering and acquisition of replacement PA/VI equipment.

· Must maintain and update CNSP PA’s physical OPTASK VI equipment inventory to include: Receipt and cataloging of PA/VI equipment from decommissioning ships; maintaining equipment transfer of ownership forms for equipment provided to and received from CNSP units; and maintaining tracking of temporary check-in and check-out of PA/VI equipment.

· Must assist Afloat Training Group (ATG) Pacific and the Pacific Fleet Visual Information Specialist in conducting scheduled, hands-on, CNSP unit-level PA/VI deployment certification training.

· Must collaborate with ATG Pacific in the revision and updating of unit-level training and inspection criteria.

· Must conduct by-request PA/VI training with unit Visual Information Personnel (VIPER) teams and UPARs.

· Must be willing to travel occasionally to support CNSP PA tasking.

1.6.9 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5. The Contracting Officer, Contracting Officer’s Representative (COR), and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings, the contracting officer will apprise the contractor of the Government's view of the contractor's performance, and the contractor will inform the Government of any problems being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government.

1.6.10 Contracting Officer’s Representative (COR): The COR will be identified by a separate letter. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance; maintain written and oral communications with the contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, specifications; monitor Contractor's performance and notify both the Contracting Officer and contractor of any deficiencies; coordinate availability of Government furnished property; and provide site entry of contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the contractor, states the COR's responsibilities and limitations, especially regarding changes in cost or price, estimates, or delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting order.

1.6.11 Key Personnel: The following personnel are considered key personnel by the government: Media Analyst, SharePoint Technical Architect, SharePoint System Administrator, Multimedia Specialist, Social Media Director, and PA/VI Program Manager. The contractor shall provide these individuals, who shall be responsible for performing the work. They shall have full authority to act on behalf of the contractor on all contract matters relating to the day-to-day operation of this contract. The names of these individuals shall be clearly identified in the Staffing Plan.

The following is a list of contractor key personnel to include the Wage Determination labor category:

Media Analyst Comment by Jordan, Christine M CIV USN NAVSUP FLCSD (USA): Administrative Exemption (29 CFR 541.200)

• The PWS requires: Providing "strategic guidance to senior leaders," "formulate, execute, and analyze communication plans," and turning "data into actionable insights." It requires a degree in Analytics, Business Admin, or Digital Media.

• Application: The primary duty is office work directly related to the management or general business operations of the customer (CNSP). Formulating strategy, managing crisis communications, and advising 3-star command leadership easily meets the threshold for exercising "discretion and independent judgment with respect to matters of significance."

Key

SharePoint Technical Architect Comment by Jordan, Christine M CIV USN NAVSUP FLCSD (USA): Computer Professional Exemption (29 CFR 541.400)

• The PWS requires: A degree in MIS, CIS, or Computer Science. The primary duties are the "design and implementation of a higher headquarters... SharePoint collaboration site," creating custom templates, taxonomy, workflows, and coding using .NET Framework, C#, and JavaScript.

• Application: Per 541.400, employees whose primary duty consists of "the design, development, documentation, analysis, creation, testing or modification of computer systems or programs" are exempt.

Key

SharePoint System Administrator Comment by Jordan, Christine M CIV USN NAVSUP FLCSD (USA): Computer Professional Exemption (29 CFR 541.400)

• The PWS requires: 10 years of experience, UI development, designing custom workflows, and using HTML, CSS, and JavaScript to "design, develop, test, and troubleshoot system applications."

• Application: The independent creation of custom business logic, front-end development, and troubleshooting of system applications meets the standard for highly skilled computer systems analysis and programming, making it exempt.

Key

Social Media Director Comment by Jordan, Christine M CIV USN NAVSUP FLCSD (USA): Administrative Exemption (29 CFR 541.200)

• The PWS requires: Building a "social media strategy," representing the CNSP PAO as a Subject Matter Expert (SME), and supporting the PAO "during prospective commanding officer/executive officer... briefings."

• Application: Briefing prospective commanding officers, acting as a command SME, and building overarching communication strategies requires high-level discretion, independent judgment, and administrative expertise well beyond the routine posting of social media updates.

Key

PA/VI Program Manager Comment by Jordan, Christine M CIV USN NAVSUP FLCSD (USA): Administrative Exemption (29 CFR 541.200)

• The PWS requires: Providing "expert-level policy... oversight," providing "inputs and updates to established PA/VI policy... naval instructions, naval messages," and collaborating on "fleet-level policy alignment."

• Application: The role involves program management, policy writing, and ensuring fleet-wide compliance with instructions. Formulating and updating command policies heavily involves discretion and independent judgment regarding matters of significance for the Command.

Key

1.6.12 Identification of Contractor Employees: All contract personnel attending meetings, answering Government telephones, and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed.

1.6.13 Contractor Travel: Contractor may be required to perform travel to COMNAVSURFPAC ship/shore commands, conferences, or Surface Force-related events. In addition, contractors may be required to travel to ships at sea and/or fly in military aircraft.

All travel must be approved in advance by the PAO and COR. Travel will be reimbursed in accordance with the Joint Travel Regulations (JTR).

Media Analyst and Social Media Director should expect to travel annually to the Surface Navy Association symposium each January in Washington, D.C. for approximately 5 days.

1.6.14 Data Rights: The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government-owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or services to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor if that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. DELIVERABLE. Anything that can be physically delivered but may include non-manufactured things such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the people that are listed in the proposal.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of a product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12. WORKDAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.12. WORK WEEK. Monday through Friday, unless specified otherwise.

2.2. ACRONYMS:

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT PROPERTY INCIDENTAL TO THE PLACE OF PERFORMANCE:

3.1 Facilities: The Government will provide the necessary workspace for the contractor to be able to perform in accordance with the PWS. This includes desk space, telephone, computer, NMCI access, and other items necessary to maintain an office environment, such as scanners, fax machines, and printers.

3.2 Utilities: The Government will provide all utilities in the facility, which will be available for the contractor’s use in performance of tasks outlined in this PWS. The contractor shall instruct employees in utility conservation practices. The contractor shall instruct employees in utility conservation practices.

3.3 Equipment: The Government will provide the required Public Affairs and Visual Information Equipment to include cameras (still photo and video), lighting, audio, stand-alone Apple and Windows visual media editing computers, visual media editing software, and all associated ancillary equipment.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 General: The contractor shall furnish all supplies, equipment, facilities, and services required to perform work under this contract that are not listed under Section 3 of this PWS.

4.2 Secret Facility: The contractor shall possess and maintain a Secret clearance. The contractor’s employees, performing work in support of this contract, shall have been granted a Secret security clearance.

4.3 Equipment: The contractor shall provide employee equipment such as a content iPhone, media analysis software, video editing software, and social media posting software.

PART 5

SPECIFIC TASKS

5. SPECIFIC TASKS: The contractor shall provide administrative and technical support to CNSP’s Public Affairs and Knowledge Management staff, including support to all subordinate commands.

5.1 Web and SharePoint support. The contractor shall manage CNSP’s portion of the Navy’s enterprise-level, template-based web environment and the elements of the internet that enable the CNSP staff to communicate with the many communities of interest related to the surface forces. Included in the highly complex CNSP portals are enterprise-level tools across three security domains (Public Internet, Non-classified Internet Protocol Router Network, and Secret Internet Protocol Router Network) that communicate information from authoritative files/documents and integrate with Navy portals. The CNSP portal environment is designed to assist decision makers at the subordinate command, support command, and headquarters (HQ) staff levels.

5.1.2. The contractor shall maintain the public website collection, which consists of more than 100 integrated publicly accessible websites managed centrally by the CNSP Webmaster/Web Team. These are currently known as AFPIMS and SharePoint Online sites. The website collection shall contain up-to-date and historically relevant content and shall include: Navy-wide/DoD-released articles, biographies, photographs, graphics, videos, and links to sites of interest to families. All tasks shall be performed using tools to ensure webpages are publicly accessible. Navy websites must also be Section 508 compliant. Tasks are as follows:

5.1.2.1. The Contractor shall monitor websites for content, security, and integration with other tools on the publicly accessible web, such as Facebook, X, Instagram, LinkedIn, Google Analytics, Wikipedia, Reddit, and YouTube.

5.1.2.2. The Contractor shall scan daily DoD publications, websites, and visual media to include: CHINFO, Navy.mil, All Hands Magazine, subordinate command social media, and DVIDS. They shall recommend local, national, Navy-wide, or DoD-wide articles, photos, policies, and/or memoranda for inclusion in Public Affairs products.

5.1.2.3. The Contractor shall develop, edit, and/or update original artwork, graphics, and videos to enhance written articles and public websites. Examples of work include photographs of ships and crews, video footage for themed projects, and visual content for social media. The cumulative number of products expected each month is estimated at 15-20. All work must be in accordance with SECNAVINST 5720.44C and SECNAVINST 5720.47B.

5.1.2.4. The Contractor shall develop web design templates and graphics that facilitate ease of updating in the future.

5.1.2.5. The Contractor shall utilize Google Analytics or other applicable analytic software to provide monthly trend analysis on website and social media usage to CNSP PAO staff, currently included in the Monthly Snapshot.

5.1.3. The contractor shall maintain the private NIPR website collection, which consists of integrated DoD user common access card (CAC)-accessible SharePoint websites, and a SIPRNet website collection, which consists of integrated SharePoint websites. The SharePoint website collections shall contain up-to-date and archived content provided by the CNSP staff and subordinate commands, including: policy/directives, command briefs, calendars/schedules, document collaboration libraries, lists, document workflows, surveys, and visual media. The contractor will perform all tasks in accordance with the policies and procedures established by CNSP N6 to ensure that the webpages remain accessible. Tasks are as follows:

5.1.3.1. The Contractor shall maintain the structure and templates of the SharePoint website collections.

5.1.3.2. The Contractor shall monitor the websites for content, security, and integration with other web tools.

5.1.3.3. The Contractor shall manage users and groups within the SharePoint website collections to include: user approval, security group creation, group and individual rights assignment, online frequently asked questions (FAQs), and tips. Group and user support shall be provided during regular working hours and shall include ensuring optimal solutions are provided within the established construct of the CNSP PA web environment.

5.1.3.4. The Contractor shall develop, edit, and/or update original artwork, graphics, and video to enhance site templates and sub-sites. Examples of work include illustrations for ships' websites, backgrounds/wallpapers for subordinate commands, and video footage of internal events. The cumulative number of products expected each month is estimated at 30-40. All work must be in accordance with SECNAVINST 5720.44C.

5.1.3.5. The contractor shall develop, update, and maintain SharePoint and web utility training for CNSP Personnel and Perspective Commanding and Executive Officers (PCO/PXOs) as required.

5.1.4. The Contractor shall provide a Webmaster help desk function which will be available to the CNSP HQ staff and subordinate commands for web and SharePoint support during normal working hours. Requests to the helpdesk will include: public website updates, new user approval requests, individual and group access rights requests, SharePoint issues, and visual media submissions. Customer requests shall be responded to within 1 business day. All inputs shall be catalogued by the contractor and reviewed or approved by the PAO or designee for further action.

5.1.5. The Contractor shall ensure the content in CNSP portals is managed such that both current and archived information is available. Current information shall be organized and optimized for easy searching (intuitive function-based), and archived content shall be organized chronologically.

5.2. Media Support. The CNSP PAO is responsible for communicating CNSP's established/approved message. There is a broad spectrum of internal and external stakeholders, including subordinate commands, Sailors’ families, reserve personnel, media representatives, and other military organizations. The PAO’s primary focus is presenting information to the public in support of Surface Force readiness and will be communicated via, but not limited to; media releases (with accompanying visuals), PA Guidance (PAG), talking points, outreach programs, training events, social media, response to query/briefing card (RTQ/BC), awards presentations, and HQ staff events.

5.2.1. The Contractor shall support the PA communication mission by creating and/or contributing to: media releases (with accompanying visuals), social media, PA Guidance (PAG), internal/external talking points, outreach programs, training events, response to query/briefing card (RTQ/BC), awards presentations, and HQ staff events. Tasks are as follows:

5.2.1.1. The Contractor shall integrate communication products of numbered fleets, type commands (TYCOMs), subordinate commands, and HQ staff to ensure accuracy in relation to CNSP messaging. They shall identify issues, policies, and current events that support long-term public affairs efforts, based on the mission, resources, and priorities.

5.2.1.2. The Contractor shall provide scheduling, planning, and coordinating support for the CNSP PA outreach programs to include: Leaders to Sea, ship visits, speaker requests, and other outreach programs that CNSP develops to further highlight and explain efforts related to Surface Force goals.

5.2.1.3. The Contractor shall utilize DoD and DoN-approved social media to reach new and existing stakeholders.

5.2.1.4. The Contractor shall train, assist, and advise subordinate commands in social media.

5.2.1.5. The Contractor shall maintain an electronic document library of all PA records and files for operations and exercises that the PAO supports. The document library will provide a platform for sharing working documents among PA staff.

5.2.1.6. The Contractor shall research Surface Force issues and news, organize information from multiple sources, and present in written form information that can be made comprehensible to a wider audience of readers. Work products shall be verified for content accuracy, alignment with applicable policy, grammatical correctness, and quality of product expected at a 3-star command.

5.2.1.7. The Contractor shall review news and social media outlets for surface warfare-specific news via environmental scanning and consolidate the information upon request for PAO review.

5.2.1.8. The Contractor shall work daily to develop, edit, and/or update original artwork, graphics, and video to enhance text and visual media releases.

5.3. Media Plans and Analysis. The Contractor shall develop, utilize, and assess appropriate metrics to determine the efficacy of CNSP communication efforts and enable analysis of options to help further amplify and enhance CNSP messages. The Contractor shall advise and assist in developing effective metric-based tracking of communication efforts and shall make recommendations for adjusting communication efforts based on assessment analysis. The Contractor shall collect and analyze multimodal media, including: daily newspapers, weekly newspapers, wire services, magazines, television, radio, email, blogs, websites, Rich Site Summary (RSS) feeds, and social media. This media analysis shall include quantitative and qualitative, systematic and objective methods to determine the form and content of text and broadcasts. Social media analysis shall include, at a minimum, tone, engagement, and demographic/geographic reach.

5.3.1. Communication Planning. The Contractor shall use the Research, Planning, Implementation, Evaluation (RPIE) process to develop communication strategy and/or communication plans for the organization. This strategy must include background, measurable goals, a communication problem, objectives, stakeholders, a tactics implementation plan, themes and messages, and an evaluation plan. Measures of performance (MOP) and measures of effectiveness (MOE), and a method for taking those measurements, as well as ensuring all actions are pertinent and synchronized with policies and higher headquarters guidance, shall also be contained in the strategy.

5.3.3. Communication Integration. Contractor shall facilitate and execute efforts and actions that foster collaboration and bridge communication gaps relating to the Surface Force. They shall assess whether all aspects of primary and supporting communication plans are consistent; verify that all information products (e.g., written, visual, audio, multimedia) support the communication plan's objectives, themes, and messages.

5.3.4. Communication Research. Contractor shall research and analyze 1) the intended impacts of the Surface Force communication strategy, 2) the mission, goals, objectives, and equities of and reputational risks to the organizations fully or peripherally involved in the strategy, and 3) assessments, lessons learned, or other information of value from previous communication efforts.

5.3.5. Communication Assessment. Includes but is not limited to monitoring in near real-time the execution of communication plans and making recommendations for adjustments during execution; and assessing the research, planning, implementation, alignment, MOP and MOE data, achievement of objectives, and other information as needed to determine the effectiveness of a communication effort or efforts and to add that assessment to the body of potential research for future issues.

5.3.6. Communication Alignment. Includes but is not limited to assessing the implementation, processes, products, and actions of the organization to ensure alignment, consistency and continuity in the execution of communication plans and strategies across all organizations fully or peripherally involved in a specific issue or combination of issues.

5.3.7. Communication Environment Monitoring and Assessment. Developing a process to monitor and assess the significance of media coverage and conversations, online and on social media platforms, to provide awareness, context, and recommended actions, if any. Maintaining a consistent picture of relevant news coverage and conversations in order to quickly distill the relative importance of coverage and identify important trends that can impact the Surface Navy’s reputation and ongoing communication efforts.

5.3.8. Media Monitoring. The Contractor shall provide media monitoring (environmental scanning) and analysis.

5.3.9. Contractor will prepare 12 monthly assessment reports, four quarterly assessment reports and up to six Ad Hoc reports (in-depth analysis of stand-alone efforts like Surface Navy Association). The Contractor shall create and maintain analysis presentations for leadership.

5.3.10. The Contractor shall leverage data reporting and experience to generate hypotheses and actionable recommendations to the CNSP public affairs team to improve the performance of communication goals/campaigns.

5.3.11. The Contractor shall copyedit and draft talking points, remarks, press releases, and other public affairs products.

5.4 PA/VI Equipment Support. The contractor shall oversee PA/VI equipment accountability, troubleshooting and maintenance, training, and lifecycle management for all CNSP sea-based units. Tasks are as follows:

5.4.1. The Contractor is responsible for management of the VI equipment inventory program, which includes receiving, reviewing, and maintaining quarterly equipment inventory and status reports from each CNSP ship. The contractor shall review and analyze each ship’s report to determine proper accountability of equipment and identify equipment issues. The contractor shall communicate report statuses and findings to CNSP PAO and the Pacific Fleet VI Manager.

5.4.2. The Contractor shall receive, review, and maintain quarterly Afloat Multimedia Production System (AMMPS) inventories from subordinate command media departments/divisions and independent MCs. The Contractor shall compile the reports and provide them to CNSP PAO and the Pacific Fleet VI Manager.

5.4.3. The Contractor shall…