1 PWS Online Lead Generation.docx

Performance Work Statement Educational Support Service | Online Lead Generation

The Coast Guard Academy was a shipboard operation until 1890 when the first land-based campus was established in Curtis Bay, Maryland. In 1910, the Academy moved to the Revolutionary War fort and Army post at Fort Trumbull in New London, Connecticut. The modern Academy was born in 1915 with the merger of the Life Saving Service and Revenue Cutter Service. In 1932, the citizens of New London donated the present site to the Academy.

Today the Academy is committed to strengthening the nation’s future by educating, training, and developing leaders of character who are ethically, intellectually, professionally, and physically prepared to serve their country and humanity, and who are strong in their resolve to build on the long military and maritime heritage and proud accomplishments of the United States Coast Guard.

This is a combined solicitation/synopsis for commercial items prepared in accordance with the format in FAR Subpart 12.6 as supplemented with additional information included in this notice. 70Z03921-Q-PTT107 is issued as a Request for Quotations. The incorporated provisions and clauses are those in effect through Federal Acquisition circular 2005-90 | this is an unrestricted procurement, the applicable NAICS is 611710.

Scope of Work The Coast Guard Academy Admissions seeks a commercially hosted Platform as a Service (PaaS) with proven past performance promoting college and universities online for the purpose of identifying, capturing and delivering qualified college bound high school student leads to the U.S. Coast Guard Academy (USCGA).

Period of Performance: One year from date of award with option to renew one year at a time for four additional years beyond the base year.

Place of Performance: Contractor’s facility. | Contractor Travel: Not required.

Definitions:

Lead: A college-bound student who is eligible, interested in USCGA, and potentially qualified.

Profile: Data, media, and information assembled for the purpose of student recruitment.

Prospect: A college-bound student who may or may not be eligible for, interested in, or qualified to attend USCGA.

Record: Educationally relevant, Personnally Identifiable Information (PII) voluntarily disclosed by a high school student for the purpose of finding a college to attend.

Requirements Internet-hosted platform: For students to access a USCGA profile, signal interest in USCGA, access the USCGA admission application and USCGA campus visit registration system. Required attributes:

· Mobile ready for student users

· Browser agnostic

· 99% availability as measured monthly

· Contains searchable profiles of at least 3000 colleges and universities including the Naval Academy, Military Academy, Air Force Academy and Merchant Marine Academy

· Searchable USCGA profile with brandable content management and configuration tools for client and/or contractor use to update institutional profile information. System must be able to host web links to uscga.edu, USCGA social media, videos and still photographs, text, and downloadable PDFs Data base: Consisting of at least six (6) million college-bound U.S. high school student records (not users).

Targeting capabilities: That allow the government to message and signal interest in eligible, qualified prospects; and that allow students to identify USCGA based on the student’s interests, and communicate interest to USCGA.

Leads: Delivery of at least 3300 annual leads with a GPA of 3.3 or higher.

Lead Delivery: Deliver leads to the government at least weekly and in a manner that protects PII from disclosure to unauthorized parties.

Analytics:

· A dashboard displaying real-time data relevant to the work of matching with students

· Enrollment Assessment: A review conducted at least annually using enrollment outcomes in order to improve the government’s ability to identify and communicate with eligible, qualified prospects.

Content management support services:

· Copy writing

· Content design Technical support services:

· System training for government personnel

· Account manager available between core work hours of 1000 am and 4 pm Eastern Time

· Call response time of 24 business hours or less on request of the government

· Quarterly or semiannual performance review meetings with the Contracting Officers Representative on a mutually agreeable schedule Deliverables Kick off meeting within five (5) working days of award to review contract requirements.

Written Implementation Plan and Security Plan delivered within eight (8) working days of award.

USCGA profile posted to platform within fifteen (15) working days of award.

Targeting routines and messaging operational within twenty (20) working days of award.

System training complete within twenty (20) working days of award.

First file containing leads delivered within twenty-five (25) working days of award.

Enrollment assessment: No later than 15 September annually or after the base year, whichever is later.

Government Furnished Information: Photographic images and videos; brand standards and files; web links; social media links and profile content.

Evaluation The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government on the basis of "Best Value Evaluation" in which proposed factors and past academia performance is weighted equal to and or greater than price.

Technical factors:

· Platform:

· Usability of student interface in a mobile and desktop environment (iOS and Android) and on mainstream browsers

· Usability of configuration interface

· Presence/absence of advertising served up to users

· Quality of dashboard data as a decision making and assessment tool

· Data:

· Number of student records in the data base*

· Number of college and university profiles hosted on the platform*

· The presence and completeness of federal service academy profiles on the platform

· Distribution of student records by state and ability to close gaps in USCGA’s lead capture ecosystem*

· Proportion of records in the data base that capture race, ethnicity and gender*

· Proportion of records in the data base that are complete*

· Targeting and Matching:

· Probability that the system used to identify and match with prospects will produce convertible leads

· Probability that the targeting model can be improved over time

· Information security:

· Data transfer: Probability that offeror can consistently deliver leads without inadvertent disclosure of PII*

· Data privacy: Whether or not the offeror sells or shares student data with/to third party advertisers*

· Everything else: whether requirements are satisfied

*Offerors must submit this information as part of proposal in addition to other documentation that verifies requirements can be met.

System for Award Management (SAM) Required to submit a bid package: The selected consultant must have an active System for Award Management (SAM) System registration. Registration is free of charge, with a valid Dun & Bradstreet DUNS number uniquely identifying their business in order for payment(s) to be made by the U.S. Coast Guard Finance Center (acquiring a DUNS number is also free, but may take up to 30 days). See https://www.sam.gov/SAM/ and https://www.dnb.com/duns-number.html for details.

All responsible sources may submit a quotation, which if timely received, shall be considered by the agency.

Ensure to reference the solicitation number when submitting your quote.

The selected Offeror must comply with the following commercial item terms and conditions, in accordance with the FAR. Referenced FAR clauses are attached to this solicitation and may be accessed electronically at https://www.acquisition.gov/far/ | Firm-fixed-price contract, FAR 16.202, the contract is obligated to complete specified work in order to be entitled to payment of the fixed-price IAW payment clause at FAR 52.232-1 Payments (APR 1984).

Preference 19.502-2 Total small business | If no acceptable offers from responsible small business concerns are received, the set-aside shall be withdrawn and all acceptable offers will be accepted.

At minimum, Company's RFQ package (quote) should include:

The solicitation number;

The name, address, and telephone number;

Company Tax Information and DUNS number;

A technical description of the items being offered in such detail to evaluate compliance with the all requirements in the solicitation (evaluation factors information and past academia performance).

If the offer is not submitted on a SF1449, include a statement specifying the extant of agreement with all terms, conditions and provisions included in the solicitation. Offers that fail to furnish the required representations of information, or reject the terms, and conditions of the solicitation may be excluded from consideration.

Solicitation subject to DOL Service Contract Act wage determination 2015-4123 Rev 15 dtd 12/21/2020.

Questions

Interested offerors must submit any questions concerning the solicitation at the earliest time possible to enable the Buyer to respond. Technical question maybe address to Mrs. Susan Bibeau email: Susan.D.Bibeau@uscga.edu | Ph: (860) 287-5047.

RFQ package questions must be submitted via email to david.f.palacios@uscg.mil | Ph: (860) 444-8245. Questions not received within a reasonable time prior to close of the solicitation may not be considered.