Promotional Goods and Apparel

The Wisconsin Promotional Goods and Apparel multi-award vehicle is a comprehensive state-wide contract administered by the University of Wisconsin-Milwaukee that enables agencies and other eligible entities to procure customized branded merchandise and promotional products. The contract covers a wide range of items including water bottles, pens, lanyards, apparel, and sack packs, with various imprinting services such as embroidery, screen printing, and engraving. Entities can utilize these services for creating branded materials, marketing collateral, and organizational merchandise, with strict compliance requirements for trademark licensing and brand standards.

The contract features 13 prime contractors, including Burghardt Sporting Goods, Consolidus LLC, Promotional Designs, Abacus Marketing, Ad Madison, and others, with contract terms running from November 1, 2023, through October 31, 2024, and potential automatic renewals extending to October 31, 2028. Each contractor operates under a cost-plus markup pricing model, with maximum markup percentages ranging from 19% to 53%, and most accept charge cards and purchase orders with net 30 payment terms. The contract covers the entire state of Wisconsin and is piggybackable, meaning other governmental entities can utilize the established pricing and terms, providing flexibility and competitive pricing for promotional goods procurement.