Motorcycle safety campaign- alliance highway safety- sole source

The Virginia Department of Motor Vehicles (DMV) Indefinite Delivery Vehicle (IDV) CTR037550 is designed to facilitate procurement of specialized marketing and promotional services through Alliance Sport Marketing. This contract enables the DMV to acquire targeted marketing solutions, likely focused on public awareness campaigns, event sponsorship, and strategic communication initiatives that support the agency's broader outreach and engagement objectives. The IDV provides a streamlined mechanism for procuring marketing services that can be rapidly deployed to address specific departmental communication needs.

Alliance Sport Marketing is the prime contractor for this IDV, with a contract period running from March 26, 2025, to March 25, 2026, exclusively serving the Commonwealth of Virginia. The contract appears to be a state-level indefinite delivery vehicle, allowing the DMV flexibility in securing marketing services through a pre-qualified vendor. While specific contract value details are not provided, the one-year term suggests a focused, time-limited engagement that can be leveraged for specific marketing and promotional requirements of the Virginia Department of Motor Vehicles.