MET/MiABLE Advertising and Marketing

The MET/MiABLE Advertising and Marketing IDV provides comprehensive advertising and marketing services to support Michigan's initiatives and programs. This master contract vehicle enables the procurement of strategic marketing communications, advertising campaign development, media planning, and related promotional services designed to enhance public awareness and engagement with state programs and objectives.

Brogan & Partners Advertising Consultancy Inc. serves as the prime contractor for this indefinite delivery vehicle under the direction of the State of Michigan. The contract was awarded on September 28, 2026, and covers statewide geographic scope throughout Michigan. As an indefinite delivery contract, this vehicle allows for flexible procurement of advertising and marketing services as needs arise, enabling the state to efficiently manage marketing resources and execute time-sensitive promotional initiatives without requiring individual competitive solicitations for each engagement.