Advertising at MI High School Athletic Events

This indefinite delivery vehicle provides advertising opportunities at Michigan high school athletic events. The scope of this contract encompasses advertising placements, sponsorships, and promotional opportunities throughout high school athletic competitions and venues across the state. Organizations and businesses may utilize this vehicle to gain brand exposure and marketing access to audiences attending high school sports events, making it suitable for companies seeking to reach student-athletes, families, and community members in educational athletic settings.

The Michigan High School Athletic Association Inc. serves as the prime contractor for this IDV, with the contract awarded on August 10, 2026. The vehicle provides statewide coverage throughout Michigan and is intended to facilitate advertising procurement across high school athletic programs within the state. This contract type enables flexible purchasing of advertising services as needed throughout the performance period, allowing state and local entities to access promotional opportunities without requiring individual separate procurements.