Social Marketing Campaign Services for Tobacco Free Florida

The Florida Department of Health Master Agreement for Tobacco Free Florida's Health Communication Component provides comprehensive social marketing campaign services focused on tobacco cessation and prevention. This Indefinite Delivery Vehicle (IDV) enables the procurement of critical marketing services including media buying, media production, graphic design, printing, public relations, and web/interactive activities. The contract is designed to support statewide campaigns targeting multiple audience segments, including adults ages 18-55, youth ages 11-17, and the general market, with a strategic focus on reducing tobacco use through integrated communication initiatives.

The master agreement is awarded to ALMA DDB LLC and will operate from January 1, 2025, to December 31, 2025, with potential renewal for up to three additional years. The contract is a state-level master agreement specific to Florida, with a total contract value of $32,146,874.50. The IDV includes structured quarterly payments across various deliverables and supports specific programs such as Students Working Against Tobacco (SWAT) and health care provider outreach. Funding for the contract is supported through state and potentially federal sources, with a Catalog of State Financial Assistance (CSFA) number of 64.093 and a Catalog of Federal Domestic Assistance (CFDA) number of 93.387.