Machado/garcia-serra LLC

The Florida Master Agreement A0897 is an Indefinite Delivery Vehicle (IDV) focused on creative and media placement services specifically targeting Spanish language markets. This contract enables the Florida Department of the Lottery to procure specialized advertising and marketing services tailored to Hispanic audiences, with a comprehensive scope that includes developing and executing targeted advertising strategies, media planning, and related communication services designed to effectively reach and engage Spanish-speaking populations.

The IDV was originally awarded to Machado/Garcia-Serra, LLC on November 8, 2007, with Bank of America N.A. subsequently listed as an awardee. The contract's initial period of performance spanned from November 8, 2007, to November 7, 2012, with subsequent extensions through May 7, 2014. As a master agreement specific to the state of Florida, the contract underwent multiple amendments that included progressive compensation rate reductions, performance evaluations, and cost-saving provisions. The contract type is classified as a Master Agreement, geographically limited to Florida, with built-in mechanisms for annual budget adjustments and performance-based renewals.