Media Buying Services

The Florida Department of Corrections Master Agreement 18020 is an Indefinite Delivery Vehicle (IDV) designed to provide comprehensive media buying services specifically for recruitment campaigns targeting Correctional Officer positions across state institutions. The contract enables targeted multimedia advertising and communication strategies to attract potential candidates, utilizing a multi-channel approach that includes radio placements, digital streaming, out-of-home billboards, gas pump toppers, movie theater advertising, and Florida News Network radio spots.

The master agreement was awarded to Sachs Media Group, Inc. and was executed by the Department of Corrections with a performance period from July 1, 2018, to June 30, 2019. The contract is structured as a Master Agreement with a total value of $230,000, covering media services across Florida. Sachs Media Group proposed unique value-added services, including reducing their media commission from 15% to 10% and providing complimentary data analysis and message testing, with the primary goal of generating over 52 million impressions to support correctional officer recruitment efforts in Regions 1 and 2.