BNPA, RFP - Breastfeeding Hotline Services

The Arizona Department of Health Services (ADHS) Master Agreement CTR074772 is an Indefinite Delivery Vehicle focused on providing comprehensive Breastfeeding Hotline Services through Mindful Lactation LLC. The contract enables 24-hour lactation consultation services with specific requirements including immediate response to voicemails within fifteen minutes, ensuring all calls are answered by International Board-Certified Lactation Consultants (IBCLC) fluent in English and Spanish. The service scope encompasses evidence-based breastfeeding information, virtual consultation options, and collaboration with community resources, with the strategic objective of increasing breastfeeding initiation rates to 75% and maintaining duration rates of 50% for the first six months and 25% for the first year of an infant's life.

The IDV is awarded to Mindful Lactation LLC, a Tucson-based company, and was originally signed on September 6, 2012, with the current contract period running from December 4, 2024, to December 3, 2025, with potential extensions through December 3, 2026. The contract is a fixed-price master agreement covering the state of Arizona, funded partially by the U.S. Department of Agriculture through Maternal Child Health and Women, Infants and Children (WIC) programs. Pricing mechanisms include a monthly administration fee, an on-call fee of $23.50 per call (up to 20 minutes), and an additional $1.00 per client call for minutes exceeding the initial period. The contractor maintains comprehensive insurance coverage, including $1,000,000 in general liability and workers' compensation policies.