Statewide Marketing

The Arizona Master Agreement CTR056870, awarded to Strategic Market Solutions Inc (Commit Agency), is a comprehensive statewide marketing services Indefinite Delivery Vehicle (IDV) that provides broad marketing and advertising capabilities to Arizona state agencies. The contract covers seven distinct service categories including general marketing, design services, production services, media services, interactive marketing, public relations, and multicultural marketing. Agencies can leverage this contract to obtain tailored marketing solutions through task-order solicitations, with contractors submitting proposals based on specific agency requirements and utilizing a consistent blended hourly rate of $138 across service categories.

The master agreement was initially established on September 1, 2021, with Strategic Market Solutions Inc serving as the prime contractor for the State of Arizona. The contract has been systematically extended through multiple amendments, with the current term running through August 31, 2025. The IDV is state-specific to Arizona and operates as an indefinite delivery, indefinite quantity (ID/IQ) contract, allowing various state departments, commissions, boards, and cooperative purchasing members to access marketing services. While specific total contract value is not disclosed, the agreement includes comprehensive insurance coverage with $5 million in professional liability protection and enables multiple contractors to participate, providing agencies flexibility in selecting marketing service providers.