Advertising at Michigan High school athletic events.

The Lifelong Education, Advancement, and Potential IDV provides advertising opportunities at Michigan high school athletic events. This indefinite delivery vehicle enables organizations to procure advertising placements and promotional services during high school athletic competitions and events throughout the state. The contract vehicle supports marketing and sponsorship activities designed to reach audiences attending these athletic events while generating revenue for participating high schools and athletic programs.

The prime contractor for this IDV is the Michigan High School Athletic Association Inc., with the Lifelong Education, Advancement, and Potential serving as the contracting organization. The contract is effective from August 10, 2026, through June 30, 2030, providing a four-year period of performance covering statewide geographic coverage across Michigan. The contract is structured as a Lifelong Education, Advancement, and Potential vehicle type designed to facilitate advertising procurement for educational athletic programming throughout the state.