Michigan State Lottery (MSL) Advertising Services
Active State & local contract Michigan Awarded
- Contract number
- MA260000000941
- Awardee
- SIMONS MICHELSON ZIEVE INC ADVERTISING
- Contracting organization
- Department Technology, Management and Budget
Contract facts
- Cumulative value
- $135,000,000
- End date
- Points of contact
-
- Marissa Gove govem1@michigan.gov (517) 449-8952
- Tim Shafer shafert@michigan.gov (517) 335-1509
Contract details come from michigan.gov. Updated .
About this contract
This master contract provides comprehensive advertising and marketing services for the Michigan State Lottery through Simons-Michelson-Zieve, Inc. (SMZ). The scope of services includes marketing strategy development, media planning and buying, creative conceptualization and production, traffic management, promotional agreement administration, and market research procurement. These services are designed to support the State Lottery's advertising campaigns and promotional initiatives across various media channels and platforms. The contract employs a commission-based fee structure (6.5% for external production services and 6.6% for media planning and placement services) supplemented by flat-rate charges for in-house production deliverables and optional hourly professional services.
The prime contractor is Simons-Michelson-Zieve, Inc., a Michigan-based advertising agency headquartered in Troy, under contract with the Department of Technology, Management and Budget, Central Procurement Services. The contract period runs from October 3, 2026, through December 31, 2029, with a total estimated value of $135,000,000 for the base three-year term. The agreement includes four optional one-year renewal periods at the State's discretion, valued at $45,000,000 annually per renewal year. Geographic coverage is limited to the State of Michigan. The contract is classified as a Department Technology, Management and Budget procurement vehicle with specific service level agreements and comprehensive insurance and compliance requirements for the contractor.
Files
| File | Type | Posted |
|---|---|---|
| 260000000941.pdf |
Quick answers
Who holds contract MA260000000941?
Contract MA260000000941 was awarded to SIMONS MICHELSON ZIEVE INC ADVERTISING by Department Technology, Management and Budget in Michigan on October 3, 2026.
How much is contract MA260000000941 worth?
Its cumulative value is $135,000,000.
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