Statewide Marketing & Advertising Services

This indefinite delivery vehicle provides comprehensive marketing and advertising services available to state agencies and authorized entities throughout Michigan. The contract encompasses a broad spectrum of services including campaign planning, creative development, media strategy and placement, production, event marketing, and research. These services are deliverable across multiple channels, including television, radio, streaming platforms, digital and social media, print, out-of-home advertising, and transit advertising, enabling agencies to execute integrated marketing campaigns tailored to their specific communication needs.

The prime contractor for this IDV is Simons-Michelson-Zieve, Inc., a Michigan-based advertising firm located in Troy, under a contract administered by the Michigan Department of Technology, Management and Budget. The initial contract period extends from June 2, 2026, through September 30, 2029, with two available one-year renewal options. The contract is structured as a hybrid indefinite delivery vehicle serving not only state agencies but also MiDEAL members, including local units of government, school districts, universities, community colleges, and nonprofit hospitals. Pricing is established at $140 per hour for variable blended labor services, with media placement agency fees ranging from no fee for purchases under $500,000 to 7.5% commission for purchases exceeding that threshold. The estimated contract value at execution is $3,000,000.