Statewide Marketing & Advertising Services

The Department of Technology, Management and Budget Statewide Marketing & Advertising Services IDV provides comprehensive marketing and advertising services to Michigan state agencies through a pre-qualified vendor structure. The contract encompasses campaign planning, creative development, media strategy and placement, production, event marketing, research, and digital communications across multiple media channels including television, radio, social media, digital platforms, out-of-home advertising, transit, and print. Michigan state agencies procure marketing services through individual Statements of Work and Delivery Orders, allowing for flexible engagement of marketing expertise tailored to specific agency needs and campaign objectives.

Nove Communications, Inc. dba LKF Marketing serves as the prime contractor under this hybrid indefinite delivery vehicle, with the State of Michigan's Department of Technology, Management and Budget as the contracting organization. The contract is effective from June 2, 2026, through September 30, 2029, with two optional one-year renewal periods available at the State's sole discretion. The estimated contract value is $3,000,000, with pricing structured at a variable blended hourly rate of $135 and media placement agency fees of 10 percent across all budget tiers. This vehicle covers Michigan statewide procurement and extends purchasing authority to MiDEAL members and, upon written agreement, to other states and Michigan employees.