Statewide Marketing & Advertising Services

The Department of Technology, Management and Budget Statewide Marketing & Advertising Services IDV (Contract No. 260000000606) provides comprehensive marketing and advertising services to Michigan state agencies through an indefinite delivery vehicle structure. This contract enables authorized state entities to request marketing services on an as-needed basis through individual Statements of Work. The scope of services encompasses full-service marketing capabilities including campaign planning, creative development, media strategy and placement, production services, event marketing, and market research. Services are delivered across multiple channels, including television, radio, social and digital media, out-of-home advertising, transit advertising, and print media, allowing agencies flexibility in addressing diverse communication objectives and public engagement needs.

The prime contractor for this IDV is Lambert Global LLC, a Michigan-based limited liability company, with the Department of Technology, Management and Budget serving as the contracting organization. The contract was awarded on June 2, 2026, with an initial performance period extending through September 30, 2029, and includes two optional one-year renewal periods at the State's sole discretion. The estimated contract value is $3,000,000.00, with pricing structured as a variable blended hourly rate of $130 and tiered media placement commission fees ranging from 12% down to 8% based on media buy volume. The contract applies statewide throughout Michigan and is classified as an indefinite delivery vehicle contract type under the Department of Technology, Management and Budget.