Statewide Marketing & Advertising Services

The Michigan Department of Technology, Management and Budget (DTMB) established this master service agreement to provide comprehensive statewide marketing and advertising services to state agencies on an indefinite delivery basis. The IDV encompasses a full range of marketing and advertising capabilities, including campaign planning, creative development, media strategy and placement, production services, event marketing, research, and related communications activities. State agencies may utilize this contract by issuing individual Statements of Work (SOWs) for specific projects and requirements on an as-needed basis, with pricing structured as a variable blended hourly rate of $110 and media placement agency fees ranging from 10% to 15% based on total media buy volume. The contract employs a two-tier procurement process whereby SOWs valued between $1 and $500,000 may be awarded directly to the contractor, while those exceeding $500,001 require competitive bidding among pre-qualified contractors.

King Media, Inc., a Michigan-based marketing and advertising firm headquartered in East Lansing, serves as the prime contractor for this IDV. The contract is administered by DTMB Central Procurement Services, with an initial performance period extending from June 2, 2026 through September 30, 2029, with two optional one-year renewal periods available at the State's discretion. The estimated contract value at execution is $3,000,000, with payment terms established as NET 45 days, and a 0.5% discount available for payments made within 14 days. This contract covers the entire State of Michigan and requires the contractor to maintain specified insurance coverage, including $1,000,000 in Commercial General Liability and $1,000,000 in Automobile Liability.