Statewide Marketing & Advertising Services

Michigan Department of Technology, Management and Budget Statewide Marketing & Advertising Services IDV

The Michigan Department of Technology, Management and Budget Statewide Marketing & Advertising Services IDV (Contract No. 260000000604) provides comprehensive marketing and advertising services to state agencies and authorized entities throughout Michigan. This hybrid indefinite delivery/indefinite quantity (IDIQ) contract encompasses a full range of marketing capabilities, including campaign planning, creative development, media strategy and placement, production services, event marketing, and market research. Services are delivered on an as-needed basis through individual Statements of Work (SOWs), enabling flexible procurement of marketing support tailored to specific organizational requirements.

The contract was awarded to GUD Marketing Inc., a Michigan-based marketing and advertising firm, by the Department of Technology, Management and Budget on June 2, 2026, with a completion date of September 30, 2029. The IDV covers the entire state of Michigan and is extended to MiDEAL members, including local units of government, school districts, universities, community colleges, and nonprofit hospitals, as well as other states and governmental entities upon written agreement. The estimated contract value is $3,000,000 for the base period, with pricing established at a variable blended hourly rate of $158 and media placement agency fees ranging from 3–14% depending on media buy volume. The contract includes two optional one-year renewal periods and is classified as a Department Technology, Management and Budget contract type.