Marketing and Advertising Services for Michigan Wildlife Council (MWC) Benefits of Hunting and Fishing Educational Media Campaign
Active State & local contract Michigan Awarded
- Contract number
- MA240000001303
- Awardee
- Virtual Marketing, LLC
- Contracting organization
- Department Technology, Management and Budget
Contract facts
- Cumulative value
- $4,200,000
- End date
- Points of contact
-
- Jon Spieles spielesj@michigan.gov (517) 388-1748
- Marissa Gove govem1@michigan.gov (517) 449-8952
Contract details come from michigan.gov. Updated .
About this contract
This indefinite delivery vehicle provides comprehensive marketing and advertising services for the Michigan Wildlife Council's Benefits of Hunting and Fishing Educational Media Campaign. The scope of services includes market research, strategic communications planning, creative development, media planning and placement, website management, public relations, and quarterly reporting. These services are designed to develop and implement a statewide media-based educational campaign promoting hunting and fishing throughout Michigan. The contract utilizes a flexible pricing structure combining variable, fixed, and commission-based compensation to accommodate the diverse service requirements of this public awareness initiative.
The prime contractor is Virtual Marketing, LLC dba Fusion92, a Delaware limited liability company headquartered in Farmington Hills, Michigan. The contracting organization is the State of Michigan, Department of Technology, Management and Budget, in coordination with the Department of Natural Resources. The contract became effective on December 10, 2024, with an initial completion date of June 7, 2028, and includes provisions for two optional one-year renewal periods at the State's discretion. This is a statewide contract covering the entire State of Michigan, with an estimated aggregate value of $4,200,000, consisting of $1,400,000 fixed annually plus variable costs and commission-based fees for media placements and additional services.
Files
| File | Type | Posted |
|---|---|---|
| 240000001303.pdf |
Quick answers
Who holds contract MA240000001303?
Contract MA240000001303 was awarded to Virtual Marketing, LLC by Department Technology, Management and Budget in Michigan on December 10, 2024.
How much is contract MA240000001303 worth?
Its cumulative value is $4,200,000.
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