Statewide Marketing & Advertising Services
Ended State & local contract Michigan Awarded
- Contract number
- MA210000000953
- Awardee
- GUD MARKETING INC
- Contracting organization
- Department Technology, Management and Budget
Contract facts
- Cumulative value
- $16,677,000
- End date
- Points of contact
-
- Sarah Walter walters6@michigan.gov (517) 256-4237
- Marissa Gove govem1@michigan.gov (517) 449-8952
Contract details come from michigan.gov. Updated .
About this contract
The Department Technology, Management and Budget MA210000000953 contract provides comprehensive statewide marketing and advertising services to Michigan state agencies and MiDEAL members. The contract encompasses a full range of marketing and advertising capabilities, including creative development, media planning and placement, market research, public relations, digital marketing, production services, and website content development. The pricing structure employs a tiered commission model based on project value, ranging from 25-35% for projects valued between $1.00 and $500,000, 15-25% for projects between $500,001 and $5,000,000, and 5-10% for projects exceeding $5,000,000, with website services provided at $130 per hour.
The prime contractor for this indefinite delivery/indefinite quantity (ID/IQ) contract is GUD MARKETING INC, located in Lansing, Michigan, with the Department Technology, Management and Budget serving as the contracting organization. The contract was initially executed on October 1, 2021, and has been extended through September 30, 2026, with two one-year renewal options available at the State's discretion. The contract's estimated aggregate value has grown to $17,417,000 following six change notices as of April 27, 2026. This statewide vehicle is available to all Michigan state agencies, local units of government, school districts, universities, community colleges, and nonprofit hospitals participating in MiDEAL.
Files
| File | Type | Posted |
|---|---|---|
| 210000000953.pdf |
Quick answers
Who holds contract MA210000000953?
Contract MA210000000953 was awarded to GUD MARKETING INC by Department Technology, Management and Budget in Michigan on October 1, 2021.
How much is contract MA210000000953 worth?
Its cumulative value is $16,677,000.
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