Media Buying Services

The Ohio Department of Administrative Services (DAS) has established a mandatory use Indefinite Delivery Vehicle (IDV) for media buying services, specifically designed to support state agency communication and advertising needs. Contract OT901720-1 provides comprehensive media procurement capabilities, including developing media plans, identifying target audiences, negotiating media contracts, coordinating artwork, and providing detailed campaign evaluations. The contract is focused on telecommunications media services (UNSPSC 83110000) and enables agencies to purchase media buying services with flexibility in scope and timing.

The IDV is awarded to Singleton & Partners LTD, a Minority Business Enterprise located in Cleveland, Ohio, and is currently in effect from January 1, 2024, through December 31, 2025. The contract features a 0.24% media buyer's commission rate based on media purchase costs, with an estimated annual spend ranging between $100,000 and $500,000. Primarily serving the Ohio Department of Insurance, this competitive selection contract covers the entire state of Ohio and includes provisions for potential 36-month renewals. The contract is specifically set aside for Ohio-certified Minority Business Enterprises and includes specific language regarding offshore services and data management protocols.