RADIO ADVERTISING SERVICES ARE TO BE PROVIDED BY TWO RIVERS COMMUNICATIONS, INC DBA WKWI (BAY…

The Virginia Department of Health awarded a contract to Two Rivers Communications Inc. for radio advertising services under purchase order number PO05497428, effective October 13, 2026. The contract encompasses a 36-week advertising campaign running from October 19, 2026, through June 25, 2027, utilizing two radio stations operated by the contractor: WKWI (Bay 101.7 FM) and WIGO (104.9). The advertising services include 32 commercials per week across both stations, with copy provided by Health Department personnel. The total contract value is approximately $19,958.40, representing a cumulative commitment at $554.40 per week with an applied 10% two-station discount.

In addition to commercial airtime, the contract includes added-value services consisting of year-round digital advertising placement (300x250 pixel format) on MiddleNeckNews.com and two live educational interviews to be conducted across both stations over the contract period at times determined by station availability. Deliverables are directed to Julia Wilkinson at the Three Rivers Health District, located in Saluda, Virginia. The contracting office contact is Contricea Henderson at the Virginia Department of Health, with the contract structured on a weekly billing basis over the 36-week performance period.