Contract PO05496145

Old Dominion University has awarded a contract valued at $9.2 million to Carnegie Dartlet LLC under Purchase Order PO05496145, effective October 12, 2026. The contract, to be delivered to ODU Global, spans through 2027 and encompasses comprehensive digital paid media strategy and execution services supporting Old Dominion University and ODU Global's brand, undergraduate, and graduate marketing and recruitment efforts. The contract covers in-house execution of digital paid media, earned media, in-depth reporting, insights, and analysis across multiple digital platforms and channels.

The scope of services includes paid media buy strategy implementation across Pay-Per-Click, Meta, LinkedIn, Internet Protocol targeting, Snapchat, YouTube outreach, display outreach, Connected Television, and Spotify, with adjustments to media strategy to be recommended regularly based on performance metrics. Compensation is structured in multiple installments, with 30 percent payments upon contract execution and 17.5 percent payments due on specified dates through May 1, 2027, with a not-to-exceed limit of approximately $11.2 million for all digital efforts, including management fees and creative support. The contract deliverables are designated for ODU Global and include digital efforts management and associated creative support services.