Behavioral Intelligence Platform Engage: Behavioral Data and Dynamic Content Campaigns to Include…

George Mason University, a Virginia-based contracting organization, awarded a contract to Capture LLC valued at $489,250.00 under purchase order PO05479149, effective September 23, 2026. The contract encompasses a comprehensive behavioral intelligence and digital recruitment platform designed to support the University's enrollment management and student acquisition initiatives. The primary deliverables include a Behavioral Intelligence Platform with capabilities for customer relationship management (CRM) integration, dynamic content and marketing automation, and analytics and reporting functions. Additionally, the contract provides for the delivery of a Stealth Identification system with enrollment and engagement modeling features.

The contract scope includes Graduate and Undergraduate Digital Recruitment Solutions targeting seniors, juniors, and sophomores through a 12-month inquiry and application generation program. Marketing services are incorporated to support brand awareness, inquiry generation, application generation, and yield optimization across multiple digital channels, including Google Search, Google Display, retargeting, and social display platforms such as Meta, TikTok, and Snapchat, with household income (HHIP) targeting capabilities. Performance delivery is divided into two equal payments of $244,625 each, scheduled for December 1, 2026, and May 1, 2027, with services deliverable to Georgina Mathies at George Mason University.