Market Research working with NOVA's approach to marketing & pricing workforce programs (full scope… and 1 more item

Northern Virginia Community College (NOVA) awarded a contract to RP3 LLC on September 23, 2026, for market research services supporting NOVA's workforce program marketing and pricing strategy. The contract, identified as PO05479056, is valued at $20,000.00 and will be delivered to Hope Mathis-Brault in Office 344-EA, serving the Office of the Vice President of Strategy, Research & Workforce Innovation. The scope of work encompasses comprehensive market research aligned with NOVA's strategic approach to marketing and pricing its workforce development programs.

The contract encompasses two line items totaling 20,000 units at $1.00 per unit. RP3 LLC will perform the work in Virginia, with deliverables supporting NOVA's institutional research and strategic planning initiatives. The contract establishes the baseline research and analytical foundation necessary to inform NOVA's pricing models and marketing strategies for its workforce education offerings.