Develop a CRM optimization strategy to support VMI's critical recruitment windows and 3 more items

Virginia Military Institute awarded a contract to WPP Group USA Inc. on September 16, 2026, with a cumulative value of $377,010. The contract, identified as PO05470918, encompasses four primary service deliverables focused on supporting VMI's recruitment and marketing objectives. All deliverables are to be directed to Shannon Eskam at the contracting organization.

The scope of work includes: (1) development of a Customer Relationship Management optimization strategy to support VMI's critical recruitment window ($24,700); (2) a comprehensive marketing campaign incorporating brand positioning, experience strategy, and communication strategy with an estimated duration of 10-12 weeks ($244,700); (3) consultative guidance to assess, structure, and recommend paid media opportunities ($35,640); and (4) establishment of a measurement framework and ongoing reporting assistance to evaluate brand, marketing, and recruitment performance on an end-to-end basis ($71,970). These integrated services are designed to enhance VMI's recruitment effectiveness through strategic marketing and performance measurement methodologies.