LDCA - PBS Appalachia-Advertising for Educational Outreach Programming

Blue Ridge Public Television, Inc. has been awarded a contract by the Virginia Department of Education under procurement order PO05458580, effective September 2, 2026. The prime contractor will deliver advertising and educational outreach programming services for the Local and Distance Component of America (LDCA) - PBS Appalachia initiative. The contracted deliverable is designated as a single line item with a unit price of $1.2M, and the cumulative contract value is $1,200,000.00. The service delivery point is directed to the attention of Karen Gilbert on the 3rd Floor of the Department of Education.

The contract represents a comprehensive engagement for educational programming and promotional activities under the PBS Appalachia framework, with the full contract value reflecting a single, unified deliverable rather than recurring annual payments. Specific performance periods and detailed scope parameters beyond the outreach programming objective are not specified in the available documentation; however, the award demonstrates the state's commitment to supporting public television services and educational content distribution in the Appalachian region through this regional public broadcasting entity.