Media Budget and 1 more item

Radford University, a public institution in Virginia, awarded a contract to idfive LLC with an effective date of September 1, 2026. The cumulative contract value is $1.1 million. The contract encompasses agency services including strategic planning, campaign creative support, brand perception surveying for both internal and external stakeholder groups, media plan creation, and campaign management with optimization and reporting capabilities. These services are being delivered to Jessica Rose at the contracting organization.

The contract includes two primary line items: agency services valued at $330,000 and a media budget allocation of $770,000, totaling the $1.1 million cumulative value. The contract award reference is PO05457416. No specific performance period end date or county-level designation is provided in the available documentation. The nature of the deliverables indicates this engagement supports Radford University's marketing and communications initiatives through a comprehensive campaign and media services arrangement.