JMU Football – elements provided during all regular-season home games • Ribbon board rotational…

Learfield Sub LLC has been awarded contract PO05444097-V2 by the Virginia Department of Motor Vehicles for marketing and promotional services valued at $125,000. The contract, effective August 24, 2026, comprises a comprehensive sponsorship and advertising package leveraging collegiate athletics properties at James Madison University (JMU) and Virginia Commonwealth University (VCU).

The deliverables encompass integrated multimedia advertising across both universities' athletic programs, including digital display rotations on ribbon boards and tunnel boards during regular-season football and basketball games, public address announcements with videoboard graphics, in-venue signage, and promotional opportunities such as vendor tabling at select events. Additional services include dedicated email campaigns to JMU Athletics' database, social media content distribution, mascot photoshoot activation, and eight-month campus marquee and pop-up sign placements at VCU. The contract also specifies targeted videoboard messaging during VCU basketball games, coaching endorsements, and fan safety messaging across multiple platforms at both institutions, with deliverables directed to Lydia Adisu.