JMU Football - Ribbon Board Digital Display • Six (6) games • Football PA Announcement • 2x per game…

The Virginia Department of Motor Vehicles awarded a contract to Learfield Communications on August 18, 2026, valued at $125,000. The contract encompasses integrated advertising and promotional services across multiple collegiate athletic venues and campus locations. Services include digital display advertising at James Madison University football and basketball events, Virginia Commonwealth University basketball games and campus locations, and various promotional placements. The deliverables consist of ribbon board and tunnel board digital displays, LED moment of dominance placements, public address announcements, email database access for athlete communication, tabletop opportunities at basketball games, and campus marquee and pop-up signage installations at Virginia Commonwealth University.

The contract generates an estimated 35.4 million impressions through simultaneous messaging across 23 LED screens, eight months of broad street marquee and campus television placements, and recurring in-game rotations during both men's and women's basketball contests. Digital display rotations include pre-game, halftime, and in-game executions at Virginia Commonwealth University, with minimum four rotations per game during halftime periods. The contract also includes two event setup opportunities at Virginia Commonwealth University. The deliverable location is designated to Lydia Adisu, with performance occurring at the James Madison University and Virginia Commonwealth University athletic facilities and campus locations.