Capture Behavioral Intelligence Platform & Digital Display Advertising: Term 1: 7/1/26 to 12/15/26 and 1 more item

The University of Mary Washington, a Virginia-based contracting organization, awarded contract PO05439471-V2 to Capture LLC on August 20, 2026, with a cumulative contract value of $303,953.00. The contract encompasses the delivery of the Capture Behavioral Intelligence Platform and Digital Display Advertising services across two distinct terms. Term 1 runs from July 1, 2026, through December 15, 2026, with a line item value of $151,977.00, to be delivered to Jessica Haghverdi. Term 2 follows with a line item value of $151,976.00, to be delivered to Heather Guhl, though the complete performance period for the second term is not fully specified in the available documentation.

The contract deliverables center on the implementation and utilization of a behavioral intelligence platform integrated with digital display advertising capabilities. Each term is structured as a single unit purchase, reflecting a phased approach to service delivery. The relatively balanced allocation between the two terms suggests a structured engagement designed to support the University of Mary Washington's advertising and behavioral analytics requirements through the specified performance periods.