Account management, strategic planning, and general consulting under the contract hourly rate…

George Mason University awarded a contract to The Ivy Group Ltd on August 3, 2026, for comprehensive digital marketing and account management services. The contract, valued at $250,000, encompasses strategic planning and general consulting activities across multiple marketing disciplines. The primary services include campaign strategy and creative development, with campaign management spanning paid search, display, video, and social media channels. The contractor will provide monthly reporting with analysis and recommendations, conduct quarterly meetings, and manage budget allocation including seasonal adjustments and reconciliation of marketing expenditures.

Additional deliverables under the contract include coordination of Northern Virginia on-campus digital promotions as needed, graphic design support services, and campaign landing page management with website consulting. The work is performed under hourly rate agreement GMU-1692-21-27 and will be delivered to Georgina Mathies at George Mason University in Virginia. The services support the university's digital marketing initiatives with an integrated approach to account management, strategic oversight, and tactical execution across multiple digital platforms.