100 spots during kids programming on PBS Appalachia. 100 spots during kids programming on PBS…

Wytheville Community College awarded a contract to Blue Ridge Public Television, Inc. on July 22, 2026, for media advertising and sponsorship services valued at $4,500.00. The contract is performed in Virginia and encompasses a 12-month period from July 2026 through June 2027. The primary deliverable consists of advertising spots and promotional placements across multiple PBS Appalachia platforms and programming blocks.

The contracted services include 100 advertising spots during children's programming on PBS Appalachia and the PBS Appalachia Kids Channel, 75 spots during general audience programming on Appalachia Echo and Echo Performances, 200 spots during afternoon and evening programming on PBS Appalachia, and 108 total spots distributed across Monday, Wednesday, and Saturday primetime blocks on PBS Appalachia. Additionally, the contract includes display advertising placements on the PBS Appalachia mobile application and website, along with continued sponsorship recognition at the Bristol Studio facility and campaign reporting. Deliverables are directed to Cassie Yonce.