Marketing campaign setup- invoice for all enrollment marketing campaigns (search, scholarship…

State & local contract award Virginia Awarded

Contract number
PO05416354
Awardee
Waybetter Marketing, Inc
Contracting organization
Norfolk State University
Cumulative value
$159,000

About this award

Waybetter Marketing, Inc. has been awarded a contract by Norfolk State University in Virginia for marketing campaign services with a total cumulative value of $159,000.00. The contract was awarded on July 22, 2026, and encompasses enrollment marketing campaign setup and execution across multiple channels, including search marketing, scholarship marketing, and yield marketing initiatives. Additionally, the contract includes slate services as part of the overall marketing support package.

The service delivery period extends from July through December 2026, with all deliverables to be directed to Sharea Williams at SSC 208. The single line item contract encompasses comprehensive marketing campaign support valued at $159,000.00 per unit. This engagement represents Norfolk State University's investment in targeted enrollment marketing support to enhance student recruitment and retention efforts during the specified six-month performance period.

Line items

Item Total
Marketing campaign setup- invoice for all enrollment marketing campaigns (search, scholarship, and yield) and slate services: July- Dec 2026. 1 Each × $159,000.00 $159,000.00

Award details come from logi.cgieva.com. Updated .

Quick answers

Who was awarded contract PO05416354?

Contract PO05416354 was awarded to Waybetter Marketing, Inc by Norfolk State University in Virginia on July 22, 2026.

How much is contract PO05416354 worth?

Its cumulative value is $159,000.

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