Deliverable 2: AccessU, Strategy + Creative Development and 4 more items

The Virginia Community College System - System Office awarded a contract to The Hodges Partnership Inc. on July 22, 2026, with a cumulative value of $749,500.00. The prime contractor will deliver comprehensive strategic communications and marketing services to support the System Office's AccessU initiative. Deliverables are to be directed to Susan Pollard and Larena Burno and encompass five primary components: strategic communications and content development (114,000 units), AccessU strategy and creative development (228,000 units), social media advertising (7,500 units), collateral and content production (2,500 units), and other paid advertising services (397,500 units).

The contract reflects a service-oriented engagement focused on communications infrastructure and promotional outreach for the Virginia Community College System. The significant volume of paid advertising units (397,500) and content development units (228,000) indicates a substantial marketing and communications campaign. All line items carry a unit price of $1.00, with quantities denominated in generic units rather than traditional service metrics, suggesting the contract pricing structure reflects the aggregated value of deliverables across multiple service categories rather than discrete unit-based procurement. The contract award does not specify an explicit performance period beyond the award date.