Media buys for Impressionist Revolution, including TV, CTV, audio, OOH, print, display, social…

The Virginia Museum of Fine Arts awarded contract PO05413111 to Spurrier Group LLC on July 20, 2026, for comprehensive media buying services supporting the Impressionist Revolution exhibition. The contract encompasses a cumulative value of $558,243.00 and covers media placements across multiple channels, including television, connected television, audio, out-of-home advertising, print, display advertising, social media, influencer partnerships, search engine marketing, and sponsorships. The deliverable is designated for Lillian Dunn.

The scope of work reflects a full-service media campaign strategy executed by the prime contractor across traditional and digital platforms to promote the Museum's Impressionist Revolution initiative. While the contract award date is specified as July 20, 2026, the materials provided do not contain explicit information regarding the period of performance, specific geographic locations of performance beyond Virginia, or a separately itemized annual value distinct from the cumulative contract value. The single line item structure indicates this represents a consolidated media buying engagement rather than disaggregated service components.