Display - Applied Not Enrolled SP 2027 T1: Physical Addresses - Applied Not Enrolled - Display… and 3 more items

Rappahannock Community College in Virginia awarded contract PO05412596 to Carnegie Dartlet LLC on July 20, 2026, with a cumulative contract value of $89,700.00. The prime contractor will deliver comprehensive digital advertising services targeting the College's service area across multiple platforms. Services include Google Ads search inventory management ($44,550.00), Snapchat Snap Ads delivery to mobile users ($28,800.00), display retargeting of website visitors nationwide ($10,470.00), and display advertising targeting applied but not enrolled prospective students ($5,880.00). All deliverables are to be directed to Martha Rest.

The contract encompasses the design, build, management, and optimization of digital advertising campaigns across Brand, Associates Degree, Certificates, and Workforce Career Training categories. Carnegie Dartlet LLC will recommend content strategy and keyword lists while managing separate Brand and Non-Brand campaign channels. The advertising initiatives utilize targeted behavioral and demographic characteristics to reach adults aged 23-25 and other identified audience segments within the College's service area. The contract period spans Fiscal Year 2027, with performance delivery structured as lump-sum arrangements across the four primary advertising tactics.