Auxiliary board inclusion - 15 to 20 appearances per game on the auxiliary boards throughout…

The Virginia Department of Motor Vehicles has awarded contract PO05409849 to Admirals ECHL Hockey effective July 17, 2026, with a unit price of $15,000. The contract encompasses a comprehensive marketing and sponsorship package leveraging the Admirals' professional hockey platform to deliver highway safety messaging to a broad audience.

The deliverables include auxiliary board advertising with 15 to 20 game appearances per contest, co-branded social media content distributed through the Admirals' social channels, inclusion in both printed and digital game day programs distributed to all home game attendees, and persistent digital visibility on the Admirals team website throughout the season. Performance is centered at the Admirals' arena, with contact directed to Seppo Karkkainen. The contract is structured as a single lot unit, utilizing the professional hockey venue as the vehicle for sustained visual and digital presence of the Department of Motor Vehicles' messaging across multiple touchpoints throughout the competitive season.